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Annual Report 2023
Our latest Annual Report sets out how we're building our world-leading AI capability, to better protect consumers, citizens and business
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Save 20% off Climate Change eLearning
We are offering 20% off our Climate Change and the Environment eLearning. Apply discount code CCE20 at checkout by 5pm on 29 April. Discount applied to VAT inclusive price. Full terms and conditions are available via the link.
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Climate change and the environment
The ASA has a long track record in tackling problematic environmental claims, take a look at our work so far.
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CAP Bitesize!
Our latest CAP Bitesize series helps businesses get to grips with advertising non-surgical cosmetic interventions, such as dermal fillers, teeth whitening treatments, laser or light treatments, and more.
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Report a Scam Ad
We have a Scam Ad Alert system to better protect consumers, as well as an ad reporting tool to help us act quickly. If you've seen an online scam ad, let us know.
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Who we are and what we do
The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP). Learn more
Popular advice & resources
Having an ad banned by the ASA can be costly. At CAP we want you to produce successful campaigns that also follow the rules. That’s why we offer a wide range of advice services to support you:
Latest advice
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