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EASA Blue Book

Published tri-annually, the Blue Book is a comprehensive guide to the self-regulatory and legislative rules governing advertising across Europe. 
 
Written with both the practitioner and researcher in mind, the 6th edition was fully revised and updated for 2010 and contains:
  • Detailed overviews of the advertising self-regulatory systems both in Europe and beyond, including the composition and activities of each self-regulatory organisation; statutory structures for advertising and national advertising codes
  • Comprehensive comparative charts showing each SRO's functions and rules in place across the EU
  • An in-depth analysis of the key issues facing the advertising industry today, including advertising to children, food and alcohol advertising and the new media challenge 
  • Up-to-date statistics on complaints regarding advertising content across Europe as well as cross-border complaints
  • A checklist for agencies with practical advice on how to ensure that advertisements are compliant with the advertising codes
  • A detailed analysis of all the EU legislation related to advertising and marketing communications
  • The global SR rules contained in the global marketing communications code of the International Chamber of Commerce
  • Advice about the kind of evidence needed to support advertising claims
Special EASA anniversary price: 100€ incl post & packaging (usually 180€)

Copies of the Blue Book can be ordered on EASA’s website.

Find out more about advertising regulation in Europe visit www.easa-alliance.org.

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