Designed for marketing, advertising and compliance professionals, this module will provide you with an essential foundation of how advertising regulation works. The course will run through the key principles of creating marketing communications that comply with the Codes and uses real-life rulings to illustrate how the ASA’s remit applies.
Specifically, the module covers:
- How advertising self-regulation works, the separate roles of the ASA and CAP and what happens if someone complains about your ad
- The remit of the Advertising Codes, including what counts as online advertising
- An overview of the advertising rules for broadcast and non-broadcast media
Individually the module costs £30 (inc. VAT) and there are additional savings on the cost per module if you buy five eLearning modules or more. You can find out more about our tiered pricing here.
Visit our CAP eLearning site to get started.