Around 70% of cases dealt with by the ASA relate to advertising that is perceived as misleading.

Our three part Misleading Advertising series covers specific areas of the UK Advertising Code to help you avoid creating ads that could inadvertently mislead your customers, and create campaigns that stick to the rules.

In Misleading Advertising Part One you will learn:

  • Free: We'll talk you through the specific rules attached to the use of the word 'free', and how you can use it in your ads without misleading customers
  • Comparisons: You will find out the requirements for comparing your products to your competitors and the substantiation required in doing this
  • Availability: This section looks at the steps marketers should take to ensure consumers aren't misled over the availability of a product or an offer

The three modules are full of real-life case studies to help you understand how and when the rules apply. Interactive questions throughout the course offer a continual assessment to test learning and embed knowledge.

The course is aimed at anyone involved in commissioning, producing or overseeing marketing communications. 

Individually the module costs £54 (inc. VAT) and there are additional savings on the cost per module if you buy five eLearning modules or more. You can find out more about our tiered pricing here

Visit our CAP eLearning site to get started. You can also try our Misleading Advertising Free Demo, and find out more about Misleading Advertising Part Two and Three.