Around 70% of cases dealt with by the ASA relate to advertising that is perceived as misleading.

Our three part Misleading Advertising series covers specific areas of the UK Advertising Code to help you avoid creating ads that could inadvertently mislead your customers, and create campaigns that stick to the rules.

Part Three primarily focuses on the rules around pricing but also covers exaggeration and guarantees and after-sales service. It is broken down as follows:

  • Exaggeration: We’ll use case studies to help illustrate what you can and can’t say when talking about the efficacy of your product or service.
  • Pricing: This section will look in great depth at the rules around pricing, including RRPs, price comparisons and lowest price promises.
  • Guarantees & after-sales service: The final section will cover the rules on guarantees, including money back guarantees. 

Learn through real-life rulings:

The three Misleading Advertising modules are full of real-life case studies to help you understand how and when the rules apply. Interactive questions throughout the course offer a continual assessment to test learning and embed knowledge.

The course is for anyone involved in commissioning, producing or overseeing marketing communications. 

The module costs £75 (inc. VAT), with business licenses available for ten or more users from the same organisation.

Visit our CAP eLearning site to get started. You can also try our Misleading Advertising Overview Module for free, or find out more about Misleading Advertising Part One and Two.