This module covers the motoring advertising rules to help you create ads and campaigns that comply with the Codes. You’ll also gain top tips from the experts on how to avoid common issues with vehicle related ads including those around pricing, promotions and misleading claims.

The course is broken down as follows:

  • Misleading claims and omissions - This section focuses on potentially misleading claims and omissions, including issues around advertising claims about fuel emissions, efficiency.
  • Pricing and promotions - This section covers the requirements around pricing and promotional marketing in relation to motor vehicles including "from” prices, additional charges and savings claims.
  • The motoring rules - This section explores the rules in ‘Motoring’ sections of the Advertising Codes and covers depictions of speed, irresponsible driving styles and the Highway Code.


Individually the module costs £54 (inc. VAT) and there are additional savings on the cost per module if you buy five eLearning modules or more. You can find out more about our tiered pricing here.

Visit our CAP eLearning site to get started.