As of 1 July 2017, HFSS product advertisements are be subject to dedicated restrictions on their placement and content.

This module will give you an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media and give you indpeth training on the new restrictions. It will also take you through some exercises to put your understanding into practice and will end with an assessment to test what you've learned.

This course is broken down as follows:

  • Background and placement: This section provides an overview of the scope of the CAP Codes and covers the restrictions on the placement and targeting of ads for food and soft drinks.
  • Health and well-being: This section covers marketers' responsibilities to ensure that their advertising does not cause harm to children or encourage an unhealthy lifestyle.
  • Selling techniques: This section covers the techniques that marketers might employ and how the rules apply to them; including the use of characters/celebrities, pricing and promotions.

Individually the module costs £54 (inc. VAT) and there are additional savings on the cost per module if you buy five eLearning modules or more. You can find out more about our tiered pricing here.

Visit our CAP eLearning site to get started.