Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.


This section should be read in conjunction with the entry on Health: Therapies (General)

CAP understands that this is a combination of herbal preparations (much like Chinese Herbal Medicine and Ayurvedic Medicine) and transcendental meditation. CAP has not accepted the effectiveness of the discipline but relaxation-type claims may be made for the meditation part of the therapy.

In July 2007 the General Media Panel considered the application of rule 12.3. It concluded that complementary and alternative therapy practitioners offering significant or invasive treatments should encourage consumers to take independent medical advice before committing themselves to the treatment.

See ‘Chinese Herbal Medicine’, ‘Ayurvedic Medicine’ and ‘Meditation’.

Guidance on Health Therapies and Evidence QA (Sept 2011)


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