Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.


This section should be read in conjunction with the entry on Health: Therapies (General)

CAP has seen no evidence that the re-injection of small amounts of blood can affect ailments. In the absence of convincing evidence, practitioners should not make claims for the efficacy of their treatment.

In July 2007 the General Media Panel, in considering rule 12.3, concluded that all complementary and alternative therapy practitioners offering significant or invasive treatments should encourage consumers to take independent medical advice in the initial advertisement and before committing themselves to the treatment.

Guidance on Health Therapies and Evidence QA (Sept 2011)


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