Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK
  • 2015's most complained about ads

    We’ve published 2015’s top ten most complained about ads. 2015 was all about themes and issues that people found offensive, despite the fact the majority of complaints we receive are about misleading ads.

    Read more

  • Ad:Check teaching resource infographic poster

    We've produced an engaging infographic poster to help answer some of todays big questions in advertising and raise awareness around the importance of regulation.

    Find out more and order your free copy

  • eLearning module: Misleading Advertising part two

    Using real life rulings to illustrate how the rules apply; CAP's eLearning resource is designed to help advertisers and marketers create campaigns that stick to the rules (link opens in new window).

    Find out more

Latest rulings

Latest Adjudications

Latest news

Latest News RSS
  • Online remit extension: Five years on

    In March 2011 our online remit was extended to cover claims on company websites and in social media spaces under their control. We look back on five years of regulating in this space.

  • Our call for evidence: Gender stereotyping in ads

    We’ve announced that we’re to start a new project exploring gender stereotyping in ads.

  • Our role in UK advertising's success

    A report into the export and global impact of the UK ad industry has highlighted the key role that the ASA plays in protecting adland’s reputation and how other countries choose to replicate the effectiveness of our self-regulatory system.

Latest tweets