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  • CAP launches first eLearning module

    The Committees of Advertising Practice have launched an e-learning module on alcohol advertising to help equip marketers with knowledge and understanding of the alcohol rules and how to avoid breaking them.

    Read more

  • Meet Darren from our new ad campaign

    Find out more

  • Broadband advertising

    As broadband providers battle for customers, we’re here to make sure the way these services are advertised is clear and consumers are treated fairly.

    Read our advice here

Latest rulings

Latest Adjudications
    • Homebase Ltd t/a Homebase

      A sales promotion shelf label, seen in a Homebase store, offered a lawn mower at a discounted...

    • Ionic Balance

      The website for Ionic Balance Bands included various pages which made...

    • LMnext UK Ltd t/a

      Search results for a hotel on the website included the claims “save 38% Total...

    • Love Sofas Ltd

      A website ad for a sofa on was headed "NOVARO LEFT HAND LEATHER CORNER...

    • Manthorpe Building Products Ltd

      An email for loft hatches stated "Recent advertisements in the trade press featured the...


      An ad on the Facebook page of a claims management company stated "Do you pay for your bank...

    • RB UK Commercial Ltd

      A TV ad promoted Finish dishwasher cleaner and featured Carol Smillie interviewing Dr Lisa...

    • Shapla Indian Restaurant

      A leaflet, for an Indian restaurant, stated "£10 Gift Voucher Terms & Conditions: This...

    • The Bradford Exchange Ltd

      A press ad for a mail order watch stated “LIMITED EDITION CHRONOGRAPH WATCH … Only 4,999 of these...

    • Wowcher Ltd

      Claims on, a daily deals website, stated "Black Diamond Necklace or...

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Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.