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  • New vlogging advertising guidance

    Our sister body, the Committees of Advertising Practice (CAP) have produced clear new guidance for vloggers to help them better understand how and when the advertising rules apply to their vlogs.

    Read more 

     

  • CAP launches first eLearning module

    The Committees of Advertising Practice have launched an e-learning module on alcohol advertising to help equip marketers with knowledge and understanding of the alcohol rules and how to avoid breaking them.

    Read more

  • Meet Darren from our new ad campaign

    Find out more

Latest rulings

Latest Adjudications
    • 55 Pixels Ltd t/a Bin Weevils

      An online game, entitled Bin Weevils, accessed through www.binweevils.com. As part of gameplay,...

    • ASDA Stores Ltd

      A TV ad for ASDA offering a 30-can pack of Pepsi at a promotional price of £6.74 instead of £11....

    • Capital One Bank (Europe) plc

      A direct mailing for a bank was sent in a plain brown envelope. On the reverse it had text...

    • Coswell SpA

      A TV ad, YouTube video and pages on the website www.blanx.co.uk for whitening toothpaste and...

    • DSG Retail Ltd t/a PC World

      Claims on www.pcworld.co.uk, promoting a 3D television. Red text stated, "£1,999.00",...

Latest news

Latest News RSS
  • In-app purchases and protecting children

    We’ve ruled against two online games because they directly pressured children to make purchases – something that’s prohibited by the Advertising Code.

  • New vlogging advertising guidance

    Our sister body, the Committees of Advertising Practice (CAP) have produced clear new guidance for vloggers to help them better understand how and when the advertising rules apply to their vlogs so that they are upfront and deal fairly with their followers.

  • New alcohol e-learning module to support responsible advertising

    CAP has launched its first e-learning module to help develop and support marketers’ knowledge and understanding of the alcohol rules so they are better equipped to advertise responsibly.

Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.

ASA job vacancies

The ASA is currently recruiting.