Rulings

Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.

Rulings (4)

Just Eat.co.uk Ltd t/a Just-Eat.co.uk
- Upheld
- Internet
- 21 August 2024
A paid-for Facebook ad for Just Eat failed to use appropriate targeting to ensure an ad featuring HFSS products wasn't directed at under 16s.
BKUK Group Ltd t/a Burger King
- Upheld
- Email
- 07 February 2024
Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.
The England and Wales Cricket Board Ltd
- Upheld in part
- Social media (paid ad), Email, Internet (website content), Social media (own site)
- 13 April 2022
We upheld in part complaints about ads for cricket tournament "The Hundred", and KP Snacks and its brands.
EFL Digital Ltd t/a EFL
- Upheld
- 20 December 2023
therefore concluded that they breached the Code. The ads breached CAP Code (Edition 12) rule 15.18

Informally resolved (0)

Mail order cases (0)

Database cases (0)