-
Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED
A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.
-
Ersoy Health Services Tourism Ltd t/a Clinic Haus
A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.
-
infirst Ltd t/a Flarin
A TV ad misleadingly implied that Flarin was better for treating joint pain than other ibuprofen products.
-
Hismile Pty Ltd
Two paid-for TikTok ads made misleading claims about the range of flavours produced and sold by the advertiser.
-
Not Guilty Food Co Ltd t/a The Skinny Food Co
An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.
-
Sparks Information PTE Ltd t/a Hunting Sniper
A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.
-
Top Games Inc
A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.
-
Easigrass (Distribution) Ltd
A Facebook post and website for artificial grass made misleading claims about recyclability, and misleadingly implied the product was eco friendly.
-
Electronic Arts Ltd t/a EA
Two paid-for Facebook ads for Golf Clash, a mobile app game, omitted material information about the inclusion of loot boxes.
-
Jagex Ltd
A paid-for Facebook ad for online game RuneScape omitted material information about the inclusion of loot boxes.
-
Miniclip (UK) Ltd
A paid-for Facebook ad for an online game omitted material information about the inclusion of loot boxes.
-
Worldwide Trademarks sro t/a Worldwide Trademarks
A direct mailing was not obviously identifiable as an ad, and misleadingly had the appearance of an invoice.
-
BPerfect Ltd
A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad.
-
Vir Health Ltd t/a Numan
A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code.
-
Lenovo Technology (UK) Ltd
An email contained the misleading claim “Get 10% off any product”.
-
Space NK Ltd t/a Space.NK
A competition via an Instagram post did not award a prize in accordance with change, was not administered fairly and omitted significant conditions.
-
Strafe Esports Ltd t/a LevelTap
A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.
-
Ford Motor Company Ltd t/a Ford
A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.
-
GMRD Apps Ltd t/a Impulse Brain Training
A paid-for Facebook ad for a puzzle game app made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for ADHD.
-
Happyo
A paid-for Facebook ad for a behaviour programme aimed at those with ADHD made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for a condition where medical supervision should be sought.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (145)