Rulings (359)
  • Colgate-Palmolive (UK) Ltd

    • Not Upheld
    • Internet (on own site), Television
    • 20 September 2017

    A TV ad and a web page, seen in March and June 2017, promoted a toothpaste and toothbrush.

    a. The TV ad featured several women wearing all white clothing along with shots of the products. A voice-over stated, “Have you got it? Colgate Expert White, the only toothpaste with a professional whitening ingredient. ...

  • DYLN Lifestyle LLC t/a DYLN

    • Upheld
    • Internet (social networking)
    • 20 September 2017

    A paid-for Facebook ad for DYLN Lifestyle, seen in June 2017, promoted their water bottle product and included text which stated, “Everyone knows that drinking alkalized water is important -- this is the first water bottle to TRANSFORM your water into Alkaline Antioxidant Water, in only minutes and with zero waste! ...

  • Hillside (UK Sports) LP t/a bet365

    • Not Upheld
    • Television
    • 20 September 2017

    A TV ad for bet365, seen in June 2017, showed shots of a skier on a remote mountain, at a rooftop bar, a beach bar and spectators at a stadium all using bet365 accompanied by a voice-over from Ray Winstone which stated, “Not a single moment goes by when I cannot immerse myself entirely in sport. I can shout and scre...

  • Isiris Racing Services

    • Upheld
    • Press general
    • 20 September 2017

    A press ad, published in the Racing Post, for a betting tipster service, seen on 27 May 2017, included text which stated “Make a 4-figure profit or continue with us FREE until you do. We have had 30 bets in the past 2 months (April/May)* and only 3 outright losers for a 90% strike rate and very large profits too of ...

  • John Mills Ltd t/a JML Direct

    • Upheld in part
    • Television
    • 20 September 2017

    A TV ad for JML Direct, a home products retailer, seen on 4 May 2017, promoted their copper stone frying pan. A voice-over said, “JML’s ultimate frying pan. The tough, scratch resistant, super non-stick frying pan with a solid stainless steel base that will transform the way you cook … virtually nothing sticks … enj...

  • LG Electronics U.K. Ltd

    • Not Upheld
    • Television
    • 20 September 2017

    A TV ad for the LG Signature Oled wallpaper TV, seen on 16 May 2017, began with an aerial view of the TV against a plain white background. The camera angle changed and five screens were shown side-on, before one dropped down and was shown head-on. The screen flexed slightly to demonstrate its narrow width before lyi...

  • Logo Design Guarantee

    • Upheld
    • Internet (on own site)
    • 20 September 2017

    A website for Logo Design Guarantee, www.logodesignguarantee.co.uk, seen in March 2017, included text which stated "Designed by a UK in-house team".

  • Lycamobile UK Ltd

    • Upheld
    • Internet (on own site)
    • 20 September 2017

    A website for Lycamobile UK Ltd, www.lycamobile.co.uk, seen on 15 May 2017, advertised a phone contract. Text stated "UK ULTRA PLAN - 15GB - UNLIMITED UK MINS & TEXTS". The text "£25 / 30 DAYS" appeared alongside, with "£25" crossed through. Larger text underneath stated "£12 w...

  • People for the Ethical Treatment of Animals (PETA) Foundation

    • Not Upheld
    • E-mail
    • 20 September 2017

    An email for PETA, seen on 30 May 2017, with the subject line “Help Protect Dogs from Slaughter”. In the body copy it said “Five times - that’s how many times an abattoir worker struck a small dog with a heavy club before the terrified pup collapsed next to a pile of dead dogs, each of whom had been bludgeoned”. Ben...

  • Power Leisure Bookmakers Ltd t/a Paddy Power

    • Upheld
    • National press
    • 20 September 2017

    A press ad by Paddy Power, seen in the 23 August 2017 edition of the Evening Standard and the 24 August 2017 edition of the Metro, featured the headline claim "ALWAYS BET ON BLACK" alongside an image of Floyd Mayweather. Further text stated "WE'VE PAID OUT EARLY ON A MAYWEATHER VICTORY BECAUSE WE CHEC...

Informally resolved (1791)
  • Amazon Europe Core Sarl

    • 20 September 2017
    • Number of complaints: 1

    Media: In-game (apps)
    Topic: Sports, leisure and hobbies

  • Asos.com Ltd

    • 20 September 2017
    • Number of complaints: 1

    Media: E-mail, Internet (sales promotion)
    Topic: Promotions and competitions, Clothing, shoes and jewellery

  • Bouncy Jam Ltd t/a EatWell-LiveWell

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Burns Pet Nutrition Ltd

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Carwow Ltd

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Contemporary Oak Furniture Ltd t/a Oak Furniture Solutions

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden, Animals and farming

  • Cosmo Gaming Company Ltd t/a NetBet

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • DC Thomson & Company Ltd

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • DF Sales Ltd t/a Wheelbarrows.co.uk

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Danbury Mint

    • 20 September 2017
    • Number of complaints: 1

    Media: National press
    Topic: Sports, leisure and hobbies

Mail order cases (31)
  • Teentoday Ltd t/a Maximumpop!

    • 13 September 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Gambling

  • Lingerie Outlet Store Ltd

    • 30 August 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Clothing, shoes and jewellery

  • Boots UK Ltd

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Promotions and competitions

  • Stafco Ltd t/a Handpresso UK

    • 21 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Food, drink and supplements

  • Hearst Magazines UK Ltd t/a Good Housekeeping

    • 14 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • Spar (UK) Ltd

    • 14 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Nisa Retail Ltd

    • 07 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Nickelodeon UK Ltd

    • 31 May 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Sports, leisure and hobbies

  • carpediememmie.co.uk

    • 31 May 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Willow Bracelets

    • 24 May 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Clothing, shoes and jewellery

Database cases (22)
  • Virgin Media Ltd

    • 13 September 2017
  • Age UK

    • 23 August 2017
  • We Buy Any Car Ltd

    • 16 August 2017
  • Waves Hair & Beauty

    • 09 August 2017
  • Easylife Group Ltd

    • 26 July 2017
  • Virgin Media Ltd

    • 12 July 2017
  • The Smile Train UK

    • 05 July 2017
  • MuscleFood Ltd

    • 28 June 2017
  • Emailing Network Sarl t/a ClicPlan

    • 14 June 2017
  • Shades Window Blinds Ltd

    • 07 June 2017