Rulings (72)
  • Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Ersoy Health Services Tourism Ltd t/a Clinic Haus

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Hismile Pty Ltd

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    Two paid-for TikTok ads made misleading claims about the range of flavours produced and sold by the advertiser.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 April 2024

    An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.

  • Sparks Information PTE Ltd t/a Hunting Sniper

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.

  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 06 March 2024

    A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad.

  • Vir Health Ltd t/a Numan

    • Upheld
    • Television
    • 06 March 2024

    A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code.

  • GMRD Apps Ltd t/a Impulse Brain Training

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a puzzle game app made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for ADHD.

  • Happyo

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a behaviour programme aimed at those with ADHD made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for a condition where medical supervision should be sought.

  • Gamehaus Network Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 24 January 2024

    An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.

  • May Health Tourism Services t/a MAYCLINIK

    • Upheld
    • Search (paid)
    • 24 January 2024

    A paid-for Google search ad made misleading and irresponsible claims about safety, and made references that trivialised the decision to undergo cosmetic surgery.

  • Pasifik Health Services Inc t/a Care In Turkey

    • Upheld
    • Search (paid)
    • 24 January 2024

    A paid-for Google search ad made misleading claims about ‘world-class doctors’ that could not be substantiated, and made misleading and irresponsible claims about safety.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • GIRLvsCANCER

    • Upheld
    • Poster
    • 10 January 2024

    An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.

  • Erdem Clinic

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 January 2024

    Four posts on Millie Bracewell’s TikTok account were not obviously identifiable as ads, trivialised the decision to undergo cosmetic surgery and were directed at under-18s through the context they appeared in.

  • Coty UK Ltd t/a Coty UK Ltd

    • Upheld
    • 20 December 2023

    A paid-for Facebook ad for Rimmel London, seen on 9 September 2023, included the caption “Get ready to slay this back to school season [books emoji] [stars emoji] Get 25% off Multi-Tasker Concealer and other Rimmel faves with code B2S25 only at lookfantastic.com”. The post included a video of influencer ...

  • Get A Drip Ltd

    • Upheld
    • 20 December 2023

    The Get A Drip website www.getadrip.co.uk, seen 7 February 2019, listed the intravenous (IV) drip services it offered on a page headed “Our Menu”: “Bolt-Ons”; “Basic Hydration”; “MultiVit Drip”; “Energy Drip”; “Immunity Drip”; Detox Drip”; &l...

  • REVIV UK Ltd t/a REVIV

    • Upheld
    • 20 December 2023

    The website for REVIV UK, www.revivme.com/london, seen 1 April 2019, stated on the main page for its London clinic “REVIV IV infusion therapies deliver hydration, vitamins, and antioxidants helping to optimise vital hydration balance and maximise your wellness & efficiency. Whether looking to boost your immun...

  • Golden Tanning Salon Ltd t/a Golden Tanning Salon

    • Upheld
    • Social media (own site)
    • 13 December 2023

    A TikTok post linked health claims to using a tanning bed, which was misleading, irresponsible and inappropriately targeted.

  • Person(s) unknown

    • Upheld
    • Social media (own site)
    • 13 December 2023

    A TikTok post misleadingly and irresponsibly linked health claims to using a tanning bed, discouraged seeking essential treatment for conditions where medical supervision should be sought, and was inappropriately targeted.