Rulings (390)
  • Allay Claims Ltd t/a CheckMyPaydayLoan.com

    • Upheld
    • Radio
    • 07 February 2018

    A radio ad for a claims management company, CheckMyPaydayLoan.com, broadcast on 20 September 2017. The ad featured a voice-over that stated, "Ever had a time in your life where you've been forced to rely on payday loans and then struggled to make the repayments? You could be entitled to compensation. At Check M...

  • General Motors UK Ltd t/a Vauxhall

    • Not Upheld
    • Television, Radio
    • 07 February 2018

    A TV and radio ad for Vauxhall:

    a. The TV ad, seen in September 2017, showed a couple in a car discussing the Wi-Fi password. The voice-over at the ad’s conclusion stated, “We call that one of life’s small victories and here’s another one: we’ll beat your quote from the well-known online car buyer by £1000 on ...

  • Make The Air Fair

    • Upheld
    • Poster, Internet (social networking), Internet (display), Regional press
    • 07 February 2018

    A paid-for Facebook post, regional press ad, poster and internet display ad for Make The Air Fair:

    a. The paid-for Facebook post, seen in early December 2016, was headed “Make The Air Fair” and stated “Our airwaves are up for sale. BT already own too much and now they want even more. Tell Sharon White, Head of...

  • Poundland Ltd

    • Upheld
    • Internet (social networking)
    • 07 February 2018

    A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:

    a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption state...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:

    a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a ...

  • Ryanair Ltd

    • Not Upheld
    • Poster, Television, Radio
    • 07 February 2018

    A TV ad, a radio ad and a poster for Ryanair:

    a. The TV ad, seen on 26 September 2017, featured images of people travelling on a Ryanair plane. The voice-over stated, "Discover why more and more people are choosing Europe's number one airline." On-screen text stated "IATA Scheduled passengers ca...

  • Sky UK Ltd

    • Not Upheld
    • Television
    • 07 February 2018

    A TV ad for Sky TV, broadcast on 23 September 2017, promoted the Sky Sports Premier League channel. The ad stated, "New Sky Sports is here. So now all our existing and new Sky TV customers can get our brand new channel dedicated to the Premier League, and watch all the unmissable drama from 126 live games. Upgr...

  • Source Ltd

    • Upheld
    • Direct mail
    • 07 February 2018

    A direct mailing for Source Ltd, which promoted the Meristem Dietary Supplement, received on 14 August 2017, described, over 18 pages, the product’s ability to “replace and renew every cell in the human body, completely rejuvenating it … effectively rejuvenate your 11 vital systems, restore your youth and recover pe...

  • Thomas Tunnock Ltd

    • Upheld
    • Poster
    • 07 February 2018

    A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image s...

  • iPhoneIMEI.net t/a iPhoneIMEI.net

    • Upheld
    • Internet (on own site)
    • 07 February 2018

    A web page for an iPhone unlocking service, seen on www.iphoneimei.net in September 2017, stated "Factory unlock Orange UK iPhone. Price from £19.99".

Informally resolved (1455)
  • 32Red Ltd t/a 32Red

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies, Gambling

  • 7dayshop.com Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Utilities, energy and environment

  • ALS First Aid Training

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions

  • Action for Greyhounds UK t/a Action for Greyhounds

    • 07 February 2018
    • Number of complaints: 1

    Media: Cinema
    Topic: Animals and farming, Charity, education and Third sector

  • Alarm Response Management - ARM GB Community Interest Company t/a ARM GB

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden, Safety and security

  • Architect Personal Training

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Charity, education and Third sector

  • Argos Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (search engine)
    Topic: Appliances, electronics and machinery

  • Argos Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery, Computers, phones and telecoms

  • Asos.com Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

  • B&Q plc

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

Mail order cases (17)
  • Maple Syrup Media Ltd t/a Quidco

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • The Entertainer (Amersham) Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions, Children and the vulnerable

  • William Reed Business Media Ltd

    • 18 October 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Promotions and competitions, Recruitment and work

  • Alisha Lemay

    • 04 October 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • Immediate Media Company Ltd t/a buysubscriptions

    • 27 September 2017
    • Number of complaints: 1

    Media: Magazine
    Topic: Sports, leisure and hobbies

  • K n M's Embroidery

    • 27 September 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Teentoday Ltd t/a Maximumpop!

    • 13 September 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Gambling

  • Lingerie Outlet Store Ltd

    • 30 August 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Clothing, shoes and jewellery

  • Boots UK Ltd

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Promotions and competitions

  • Stafco Ltd t/a Handpresso UK

    • 21 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Food, drink and supplements

Database cases (30)
  • Dipsticks Research Ltd t/a panelbase.net

    • 24 January 2018
  • ROM Soccerleagues Ltd t/a Soccersixes

    • 24 January 2018
  • Furniture@Work Ltd

    • 17 January 2018
  • Made a Mano Srl t/a madeamano.com

    • 17 January 2018
  • WorldPay (UK) Ltd

    • 20 December 2017
  • Afibel SAS

    • 06 December 2017
  • New Wave Capital Ltd t/a Capital on Tap

    • 06 December 2017
  • Daub Alderney Ltd

    • 29 November 2017
  • FSB Technology (UK) Ltd t/a 21Bet

    • 29 November 2017
  • MT SecureTrade Ltd

    • 29 November 2017