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6G Internet Ltd t/a 6Gi
A leaflet for a home broadband provider made misleading claims about providing full fibre broadband.
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AGA Rangemaster Ltd t/a AGA
A website that claimed a cooker had “the lowest running costs for any heat-storage cast-iron range cooker” was misleading, unverifiable and could not be substantiated.
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Planet Computers Ltd
A website misleadingly stated when a smartphone would be in stock.
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Zzoomm plc
A direct mailing misleadingly stated the savings someone could make with their broadband service.
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Virgin Media Ltd t/a Virgin Media
A website claiming that the provider offered "the fastest WiFi Guarantee of any major provider" was misleading.
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Polyverse Inc
An in-game mobile app ad was irresponsible, likely to cause serious and widespread offence and had been irresponsibly targeted for overly sexualising and objectifying women.
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Codeway Dijital Hizmetler Anonim Sirketi t/a Codeway
A paid-for Instagram ad misleadingly exaggerated the capabilities of an AI photo-editing app.
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EE Ltd t/a EE
Ads for EE did not provide sufficient information for consumers to verify comparisons with identifiable competitors and inadequately signposted consumers to such information.
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6G Internet Ltd
A leaflet and a website for a broadband provider misleadingly implied that a sixth-generation mobile network existed and was able to be used by consumers.
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Sky UK Ltd
The website for Sky Business broadband made savings claims that were not available to all consumers and misleading price comparisons.
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Vodafone Ltd t/a Vodafone
Pages on Vodafone’s website, two national press ads, a promoted Tweet, a TV ad and a radio ad misleadingly claimed to offer “The UK’s only Phone Buy-Back Guarantee.”
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John Mills Ltd t/a JML Direct
A TV ad for a draught seal misleadingly exaggerated the efficacy of the product.
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The Business Catalyst Ltd
A blog post on the website for a business software provider made claims about the functionality of another software without holding adequate substantiation for those claims.
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Sky UK Ltd
A TV ad for Sky misleadingly exaggerated the performance of Sky’s fibre broadband in its capability to provide coverage throughout a home and improve patchy Wi-Fi.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (14)