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John Mills Ltd t/a JML Direct
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
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Electronic Arts Ltd t/a EA
Two paid-for Facebook ads for Golf Clash, a mobile app game, omitted material information about the inclusion of loot boxes.
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Jagex Ltd
A paid-for Facebook ad for online game RuneScape omitted material information about the inclusion of loot boxes.
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Miniclip (UK) Ltd
A paid-for Facebook ad for an online game omitted material information about the inclusion of loot boxes.
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Worldwide Trademarks sro t/a Worldwide Trademarks
A direct mailing was not obviously identifiable as an ad, and misleadingly had the appearance of an invoice.
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Lenovo Technology (UK) Ltd
An email contained the misleading claim “Get 10% off any product”.
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Strafe Esports Ltd t/a LevelTap
A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.
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BKUK Group Ltd t/a Burger King
Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.
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Witcombe Festival
A competition via Instagram post didn’t award the winner the promised prize or a reasonable equivalent.
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Lynne McTaggart
Two marketing emails and a website made misleading claims about alternative medicine treating medical conditions, and discouraged people seeking essential treatment for conditions for which medical supervision should be sought.
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Team RH Fitness Ltd
A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.
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AGA Rangemaster Ltd t/a AGA
A website that claimed a cooker had “the lowest running costs for any heat-storage cast-iron range cooker” was misleading, unverifiable and could not be substantiated.
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Gamehaus Network Technology Co Ltd
An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.
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Grandbing Technology Co Ltd t/a On Fancy
A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.
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Outsourceful Ltd t/a Outsourceful
An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.
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FunPlus International AG t/a Funplus
An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.
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GIRLvsCANCER
An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.
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Viagogo AG
Two advertorials misleadingly omitted material information about the validity of tickets bought through viagogo.
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Zzoomm plc
A direct mailing misleadingly stated the savings someone could make with their broadband service.
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Eurostar International Ltd
A promotional email that advertised trips for £39 was misleading for not having enough tickets at that price point.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (53)