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XC Trains Ltd t/a Cross Country Trains
A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.
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The Sky Mining Company Ltd t/a Sky Mining
A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.
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Nationwide Building Society t/a Nationwide
TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.
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John Mills Ltd t/a JML Direct
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
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Vytaliving Ltd
A press ad for nutritional tablets claimed a food could treat, prevent or cure human disease, featured claims that were not authorised on the GB NHC Register, and made misleading claims around savings.
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Aldi Stores Ltd t/a Aldi
A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.
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DUSK (Retail) Ltd
A TV ad was not likely to cause serious or widespread offence over its portrayal of men.
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Global Brands Ltd
A TikTok post on Danielle Walsh’s account irresponsibly encouraged excessive drinking and wasn’t obviously identifiable as an ad.
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6G Internet Ltd t/a 6Gi
A leaflet for a home broadband provider made misleading claims about providing full fibre broadband.
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Banquist Ltd t/a Banquist, Winedrops
A paid-for Facebook ad for a wine retailer irresponsibly encouraged drinking unwisely.
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Brown-Forman Beverages Europe Ltd t/a Jack Daniel's
A poster irresponsibly implied that drinking alcohol could overcome boredom and promoted adopting unwise drinking styles.
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DUSK (Retail) Ltd
A TV ad did not irresponsibly imply that drinking alcohol had therapeutic qualities and could be used to cope with parenthood.
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Hovis Ltd t/a Hovis
Three webpages and an Instagram post did not misleadingly use the terms “rustic”, “authentical”, “traditional”, “artisanal-inspired bread” and “no artificial preservatives”.
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Strafe Esports Ltd t/a LevelTap
A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.
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Rebecca Louise t/a rebeccalouise95
A poster for a model’s OnlyFans account was inappropriately targeted and likely to cause widespread offence.
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BKUK Group Ltd t/a Burger King
Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.
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Transport For London t/a TFL
A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.
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Vizor Apps Ltd
A pre-roll YouTube ad for a mobile app game was likely to cause serious or widespread offence, included a gender stereotype in a way that was likely to cause harm and was socially irresponsible.
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Gamehaus Network Technology Co Ltd
An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.
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Grandbing Technology Co Ltd t/a On Fancy
A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (88)