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ZOE Ltd
[Republished ruling] A paid-for Facebook ad misleadingly claimed that a supplement didn’t contain any ultra-processed ingredients.
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RTSB Ltd t/a Match Bingo
[Republished ruling] A YouTube ad for Match Bingo, which featured the Tottenham Hotspur Football team, wasn’t inappropriately targeted to under-18s.
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Wild Nutrition Ltd
A poster for a supplement company misleadingly claimed their ingredients came from food or natural sources.
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Kind Patches Ltd
Four paid-for Facebook ads for a supplement company misleadingly implied their products had health benefits without having suitable evidence to back these claims up.
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Whitworths Ltd
An Instagram carousel post for WhitworthsUK misleadingly implied that a product counted toward the Government’s recommended “five a day” portions of fruit and vegetables and made unauthorised comparative nutrition claims.
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Cult Wines Ltd
A website page for a wine investment company made misleading claims about investment returns. The ad also failed to make clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance...
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Real Health Supplements Ltd
A website page for a supplement company made claims that their food supplements could prevent, treat or cure human diseases and conditions.
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EllaOla Brands Inc t/a EllaOlla
A paid-for Facebook ad for a supplement retailer made claims that a food supplement could help reduce traits of autism and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad also made unauthorised health claims, falsely implied they...
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Get Dopa Ltd
A paid-for Facebook ad for a supplement brand make claims that a food supplement could prevent, treat or cure ADHD and other neurodivergent conditions. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA) and made unauthorised spe...
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Healthbio Ltd
A paid-for Facebook ad for a supplement brand made claims that a food supplement could prevent, treat or cure ADHD and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad also made unauthorised specific health claims.
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Impact Herbs t/a Impact Subs
A paid-for Meta ad for a prostate health supplement made claims that a food supplement could prevent, treat or cure enlarged prostate and symptoms of prostate problems. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).
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Lifelab Testing Ltd
A paid-for Facebook ad and a website ad for an at home medical testing company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate problems, including prostate cancer. The ad also made claims that discouraged essential treatment for conditions for wh...
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Muxue Trade Limited t/a Alphacut
A paid-for Meta ad for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).
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Nutreance LLC t/a Top 5 Supplements
Two paid-for Google ads for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ads also failed to make t...
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Nutrisslim d o o t/a Nature’s Finest by Nutrisslim UK
Two paid-for Meta ads and a website for a prostate health supplement made claims that a food supplement could prevent, treat or cure enlarged prostate and the symptoms of prostate problems. The ads also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory ...
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Onecare Wellness Pte Ltd
A paid-for Facebook ad for a supplement brand made claims that a food supplement could help reduce traits of autism, anxiety and learning difficulties. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA) and made unauthorised spe...
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Pernod Ricard UK Ltd t/a Absolut
Digital escalator panels, posters and vinyl wall displays for Absolut Vodka were unlikely to particularly appeal to under-18s.
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TAYHLI ltd t/a C.A.T.
A paid-for Google ad for a nutrition clinic made claims that a food supplement could help reduce traits of autism and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).
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Banquist Ltd t/a Winedrops
Two emails and a paid-for Instagram ad for an online wine retailer made misleading and unsubstantiated claims about the origin of their wine. They also failed to make clear the basis of the price comparisons and the significant conditions of the promotion.
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WHG (International) Ltd t/a William Hill Online
An in-app ad promoting an offer for a game in the William Hill app misleadingly contradicted the terms and conditions that applied to the offer.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (69)