-
Easigrass (Distribution) Ltd
A Facebook post and website for artificial grass made misleading claims about recyclability, and misleadingly implied the product was eco friendly.
-
John Mills Ltd t/a JML Direct
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
-
Vytaliving Ltd
A press add for nutritional tablets claimed a food could treat, prevent or cure human disease, featured claims that were not authorised on the GB NHC Register, and made misleading claims around savings.
-
Aldi Stores Ltd t/a Aldi
A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.
-
6G Internet Ltd t/a 6Gi
A leaflet for a home broadband provider made misleading claims about providing full fibre broadband.
-
Simba Sleep Ltd
A website featured misleading claims around reference prices and associated savings.
-
DUSK (Retail) Ltd
A TV ad did not irresponsibly imply that drinking alcohol had therapeutic qualities and could be used to cope with parenthood.
-
Transport For London t/a TFL
A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.
-
LifeSafe Technologies Ltd
Two paid-for TikTok ads misleadingly implied a fire extinguisher was suitable for all sizes and types of fires.
-
AGA Rangemaster Ltd t/a AGA
A website that claimed a cooker had “the lowest running costs for any heat-storage cast-iron range cooker” was misleading, unverifiable and could not be substantiated.
-
Gamehaus Network Technology Co Ltd
An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.
-
Grandbing Technology Co Ltd t/a On Fancy
A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.
-
Outsourceful Ltd t/a Outsourceful
An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.
-
FunPlus International AG t/a Funplus
An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.
-
GIRLvsCANCER
An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.
-
Ben's Gutters Ltd
Four leaflets, from Ben’s Gutters, presented in the form of a compliment slip: a. The first leaflet from Ben’s Gutters Ltd, was delivered to homes in Powys, Carmarthenshire, Kent and Warwickshire in July 2023. Text which appeared to be handwritten stated “Hello, We are cleaning gutters in your area...
-
Equinor ASA
A national press ad for energy company Equinor, seen in June 2023, stated “Wind, oil, gas, carbon capture […]” and “IT’S ALL PART OF THE BROADER ENERGY PICTURE”. A footnote at the bottom of the ad stated “Equinor has been delivering energy solutions to the UK for 40 years, and...
-
Howe Tools Ltd
Two radio ads for Howe Tools, a power tool supplier, heard in October on Greatest Hits Radio and Heart Radio: a. In the first radio ad, a voice-over said, “At Howe Tools, we swear by our reliability, which is why we sell quality power tools from only the best brands. And if you don’t believe us you can g...
-
Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
An email and two outdoor poster ads for KFC, seen in October and November 2023: a. The email included an image with text that stated “FINALLY F CKIN’ GOOD”. The letters between the “F” and “CKIN’” were covered by chips. Text underneath stated "NOT-SO HUMBLE BRAG. ...
-
Harvey Water Softeners Ltd
A website that claimed consumers could “save up to £1100” and reduce energy bills by 30% was misleading and couldn’t be substantiated.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (58)