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Smart Gravity Ltd t/a top10onlinecasinoreviews.co.uk
A paid-for search ad for a gambling comparison website was not targeted responsibly.
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Kind Patches Ltd
A paid-for Instagram ad for a supplement company, misleadingly implied their products had health benefits without supporting evidence and irresponsibly trivialised and condoned an act of anti-social behaviour.
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PLK Chicken UK Ltd t/a Popeyes
An Instagram ad by @onlyscrans and a paid-for Instagram ad for Popeyes didn’t break the rules by featuring an identifiable less healthy food product.
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Ferrero UK Ltd t/a Thorntons
A paid-for Instagram ad for Thorntons didn’t break the rules by featuring an identifiable less healthy food product.
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The Boots Company PLC t/a Boots
A national press ad for Boots featured a promotion that wasn’t administered fairly and caused participants unnecessary disappointment.
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Dribble Media Ltd t/a Midnite
Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was an escape from personal problems.
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EverAI Ltd t/a AI Realities
A paid-for Facebook ad for an AI companion app was socially irresponsible and likely to cause serious and widespread offence by including a harmful gender stereotype which objectified women.
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Gary Baron
A webpage for Gary Baron Counselling claimed that he was a member of the British Association for Counselling and Psychotherapy (BACP) when this wasn’t the case.
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YO! Sushi UK Ltd t/a YO!
A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.
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Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)
A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.
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Innate-Essence Ltd t/a the Turmeric Co.
A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease.
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Jaded London Ltd
An email for a clothing brand was socially irresponsible by glamourising smoking.
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Bubbleology UK-I Ltd t/a Bubbleology
A paid-for Instagram ad for a bubble tea company didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.
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Domino's Pizza UK & Ireland Ltd t/a Domino's
A TV ad, Video on Demand ad and a YouTube ad for Domino’s broke the rules by featuring an identifiable less healthy food product.
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Higham Miller Coffee Ltd t/a Exhale Healthy Coffee
A paid-for Instagram ad for a coffee company made unauthorised health and nutrition claims and included health claims that referred to the recommendation of an individual health professional.
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McDonald's Restaurants Ltd t/a McDonald's
A TV ad for McDonalds didn’t break the rules by featuring an identifiable less healthy product.
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Domino's Pizza UK & Ireland Ltd t/a Domino's
Two paid-for social media ads for Domino’s pizza didn’t break the rules by featuring an identifiable less healthy product.
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
A TV ad, Video on Demand and three paid-for social media ads for KFC didn’t break the rules by featuring an identifiable less healthy product.
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Mars Wrigley Confectionery UK Ltd t/a Mars
A paid-for Instagram ad for M&M’s broke the rules by featuring an identifiable less healthy food product through the inclusion of a character that depicted a specific less healthy food product.
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Papa John's (GB) Ltd t/a Papa Johns
A paid for Facebook ad for Papa John’s didn’t break the rules by featuring an identifiable less healthy product.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (113)