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Vytaliving Ltd
A press add for nutritional tablets claimed a food could treat, prevent or cure human disease, featured claims that were not authorised on the GB NHC Register, and made misleading claims around savings.
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Aldi Stores Ltd t/a Aldi
A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.
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Worldwide Trademarks sro t/a Worldwide Trademarks
A direct mailing was not obviously identifiable as an ad, and misleadingly had the appearance of an invoice.
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Hovis Ltd t/a Hovis
Three webpages and an Instagram post did not misleadingly use the terms “rustic”, “authentical”, “traditional”, “artisanal-inspired bread” and “no artificial preservatives”.
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BKUK Group Ltd t/a Burger King
Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.
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EFL Digital Ltd t/a EFL
Two online calendar events for The English Football League (EFL) and Papa John’s: a. The first calendar event, seen on 21 October 2022, featured the headline “[football emoji] Papa Johns Trophy: Stevenage vs Tottenham Hotspur U21”. Text within the event stated “We’ve partnered with Papa...
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
An email and two outdoor poster ads for KFC, seen in October and November 2023: a. The email included an image with text that stated “FINALLY F CKIN’ GOOD”. The letters between the “F” and “CKIN’” were covered by chips. Text underneath stated "NOT-SO HUMBLE BRAG. ...
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Kollo Health Ltd
A paid-for Facebook ad for liquid collagen claimed it could reduce wrinkles and cause thicker hair, which could not be substantiated, and made specific health claims which had not been authorised on the GB Register.
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Organic Burst World SA t/a Organic Burst
A paid-for Facebook ad claimed that food supplement spirulina could treat vitamin B12 deficiency and therefore reverse the growth of grey hair, which breached the rules on claiming a food supplement can treat clinical vitamin deficiencies and symptoms.
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THG Nutrition Limited t/a My Protein
A TikTok post for a MyProtein promotion did not set out qualifying criteria for entry clearly and omitted significant conditions.
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Just Spices GmbH
Two TikTok posts on Sevda Ela’s account which promoted Just Spices were not obviously identifiable as ads.
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Viva! t/a Viva!
Two paid-for social media ads for Viva! were irresponsibly targeted and were likely to cause unnecessary distress and serious and widespread offence.
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Boots UK Ltd t/a boots.com
Four paid-for Google ads for Boots breached our rules by promoting infant formula.
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One Source Digital Ltd
A paid-for Facebook ad for an ECO funding and government grant scheme misleadingly implied that the company was endorsed by or affiliated with the UK Government.
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Princes Ltd t/a Princes Foods
An in-store promotional display and a website for a promotion to win Tesco gift vouchers omitted significant conditions and caused participants unnecessary disappointment.
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Kellogg Europe Trading Ltd t/a Kellogg Company
A listing for the “All-Bran Prebiotic Oaty Clusters” on Kellogg’s website made unauthorised health claims.
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Age Partnership Ltd
A TV ad for an equity release advisor and retirement income service provider misleadingly offered financial advice which they were unauthorised to provide.
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Dochsa Ltd t/a Dochsa
A website for a food supplement provider implied the supplements could help prevent, treat or cure various conditions and made unauthorised health claims.
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Braincare Ltd
An email, website and Instagram post for an online food supplement provider, made unauthorised health claims and claimed to prevent, treat, or cure human disease.
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Phillipson Hardwick Advisory Ltd t/a The Tax Hero
A paid for Facebook ad and website for a tax repayment agent made claims about available refund amounts without supporting evidence, omitted significant conditions and didn’t make clear that consumers could apply directly to HMRC at no cost.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (27)