Rulings (27)
  • Vytaliving Ltd

    • Upheld
    • Press general
    • 27 March 2024

    A press add for nutritional tablets claimed a food could treat, prevent or cure human disease, featured claims that were not authorised on the GB NHC Register, and made misleading claims around savings.

  • Aldi Stores Ltd t/a Aldi

    • Upheld
    • National press
    • 20 March 2024

    A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.

  • Worldwide Trademarks sro t/a Worldwide Trademarks

    • Upheld
    • Direct mail
    • 20 March 2024

    A direct mailing was not obviously identifiable as an ad, and misleadingly had the appearance of an invoice.

  • Hovis Ltd t/a Hovis

    • Not upheld
    • Internet (website content), Social media (own site)
    • 28 February 2024

    Three webpages and an Instagram post did not misleadingly use the terms “rustic”, “authentical”, “traditional”, “artisanal-inspired bread” and “no artificial preservatives”.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Email
    • 07 February 2024

    Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.

  • EFL Digital Ltd t/a EFL

    • Upheld
    • 20 December 2023

    Two online calendar events for The English Football League (EFL) and Papa John’s: a. The first calendar event, seen on 21 October 2022, featured the headline “[football emoji] Papa Johns Trophy: Stevenage vs Tottenham Hotspur U21”. Text within the event stated “We’ve partnered with Papa...

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld in part
    • 20 December 2023

    An email and two outdoor poster ads for KFC, seen in October and November 2023: a. The email included an image with text that stated “FINALLY F CKIN’ GOOD”. The letters between the “F” and “CKIN’” were covered by chips. Text underneath stated "NOT-SO HUMBLE BRAG. ...

  • Kollo Health Ltd

    • Upheld
    • Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook ad for liquid collagen claimed it could reduce wrinkles and cause thicker hair, which could not be substantiated, and made specific health claims which had not been authorised on the GB Register.

  • Organic Burst World SA t/a Organic Burst

    • Upheld
    • Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook ad claimed that food supplement spirulina could treat vitamin B12 deficiency and therefore reverse the growth of grey hair, which breached the rules on claiming a food supplement can treat clinical vitamin deficiencies and symptoms. 

  • THG Nutrition Limited t/a My Protein

    • Upheld
    • Social media (own site)
    • 01 November 2023

    A TikTok post for a MyProtein promotion did not set out qualifying criteria for entry clearly and omitted significant conditions.

  • Just Spices GmbH

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 September 2023

    Two TikTok posts on Sevda Ela’s account which promoted Just Spices were not obviously identifiable as ads.

  • Viva! t/a Viva!

    • Upheld
    • 06 September 2023

    Two paid-for social media ads for Viva! were irresponsibly targeted and were likely to cause unnecessary distress and serious and widespread offence. 

  • Boots UK Ltd t/a boots.com

    • Upheld
    • Search (paid)
    • 23 August 2023

    Four paid-for Google ads for Boots breached our rules by promoting infant formula.

  • One Source Digital Ltd

    • Upheld
    • Social media (paid ad)
    • 16 August 2023

    A paid-for Facebook ad for an ECO funding and government grant scheme misleadingly implied that the company was endorsed by or affiliated with the UK Government.

  • Princes Ltd t/a Princes Foods

    • Upheld in part
    • Point of sale, Internet (website content)
    • 16 August 2023

    An in-store promotional display and a website for a promotion to win Tesco gift vouchers omitted significant conditions and caused participants unnecessary disappointment.

  • Kellogg Europe Trading Ltd t/a Kellogg Company

    • Upheld
    • Internet (website content)
    • 02 August 2023

    A listing for the “All-Bran Prebiotic Oaty Clusters” on Kellogg’s website made unauthorised health claims.

  • Age Partnership Ltd

    • Upheld
    • Television
    • 26 July 2023

    A TV ad for an equity release advisor and retirement income service provider misleadingly offered financial advice which they were unauthorised to provide.

  • Dochsa Ltd t/a Dochsa

    • Upheld
    • Internet (website content)
    • 07 June 2023

    A website for a food supplement provider implied the supplements could help prevent, treat or cure various conditions and made unauthorised health claims.

  • Braincare Ltd

    • Upheld
    • Email, Internet (website content), Social media (own site)
    • 31 May 2023

    An email, website and Instagram post for an online food supplement provider, made unauthorised health claims and claimed to prevent, treat, or cure human disease.

  • Phillipson Hardwick Advisory Ltd t/a The Tax Hero

    • Upheld
    • Social media (paid ad), Internet (website content)
    • 31 May 2023

    A paid for Facebook ad and website for a tax repayment agent made claims about available refund amounts without supporting evidence, omitted significant conditions and didn’t make clear that consumers could apply directly to HMRC at no cost.