Rulings (344)
  • AJD Recruitment Ltd t/a AJD Recruitment

    • Upheld
    • Internet (OM 3rd party)
    • 22 March 2017

    An ad posted by AJD Recruitment on Reed.co.uk for a teaching assistant role seen in October 2016, was headed “Teaching Assistant - Essex - Up To £17,000”.

  • Anchor Mobility Ltd

    • Not Upheld
    • Insert
    • 22 March 2017

    A leaflet for Anchor Mobility, seen on 29 October 2016. The front of the ad stated “The Comfort Specialists … Here at Anchor Mobility your peace of mind is assured with every purchase … All furniture is made to measure”. The ad also featured a Union Flag above the wording “BRITISH MADE”. The back of the leaflet stat...

  • Goldstar Internet Services LP t/a petprotector.org

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 22 March 2017

    A website, www.petprotector.org, seen in October 2016, stated “PET PROTECTOR Flea tag and tick prevention-protection for pets … WITH THE HELP OF A NEW SCIENTIFIC INNOVATION, YOU’LL BE ABLE TO FORGET ABOUT FLEAS AND TICKS FOREVER”. A check-list stated “Repels fleas, ticks, mosquitoes and all other external parasites,...

  • Accord Bathrooms & Kitchens

    • Upheld
    • Regional press
    • 15 March 2017

    A regional press ad for Accord Bathrooms & Kitchens, seen in the Ardrossan and Saltscoats Herald on 17 August 2016, stated “All work guaranteed”.

  • BetVictor Ltd

    • Not Upheld
    • Television
    • 15 March 2017

    A TV ad for BetVictor seen in October 2016 featured two men at a horse race where one asked the other, “Why would I ever use this lengthen the odds thing?” The other man responded, “Well I could tell ya but better a professor of probability explains it for me.” The ad then showed another smar...

  • Bevital (UK) Ltd t/a Grander Water

    • Upheld
    • Internet (on own site)
    • 15 March 2017

    Claims on www.granderwater.co.uk, seen on 10 June 2016, promoted water revitalisation products. Text stated, "Grander Water brings you the freshness and vitality of water at its source. The water you wash with feels softer and is more beneficial to your skin. The water you drink tastes cleaner and fresher ...&q...

  • Braddell Ltd t/a Stansted Citylink

    • Not Upheld
    • Brochure
    • 15 March 2017

    A leaflet for a Citylink coach service between Stansted Airport and London King's Cross St Pancras, seen towards the end of September 2016, stated "Free Wi-Fi".

  • The Social Travel Club Ltd t/a Love Home Swap

    • Upheld
    • Internet (on own site)
    • 15 March 2017

    The home exchange service website www.lovehomeswap.com, seen in October 2016, featured the claim "Pick from 100,000+ homes". Further text at the bottom of the web page stated "100,000+ homes. 160+ countries".

  • Mist Fire Suppression Ltd

    • Upheld
    • Internet (on own site)
    • 15 March 2017

    The website www.mistfs.co.uk, for MFS Ltd (Mist Fire Suppression Ltd), a supplier and installer of fire sprinkler systems, seen in August 2016, contained a page headed "THE HISTORY OF MIST FIRE SUPPRESSION LTD". Text referring to Automist, a sprinkler system that MFS had installed in the past, stated "...

  • The Hut.com Ltd t/a myprotein.com

    • Upheld
    • Internet (on own site)
    • 15 March 2017

    A product listing on www.myprotein.com, seen on 19 November 2016, for L-Glutamine powder, included the claim “Supplementing with L-Glutamine (particularly post-workout) can help to restore amino acid levels that are diminished during your workout. Restoring these will provide a fundamental building block for n...

Informally resolved (1762)
    After consideration of complaints we received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation.
  • Hutchison 3G UK Ltd

    • 22 March 2017
    • Number of complaints: 2

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Martyn Gerrard Estate Agents

    • 22 March 2017
    • Number of complaints: 1

    Media: Poster
    Topic: Property sales and lettings

  • Apple (UK) Ltd

    • 22 March 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • Digital Automotive Solutions Ltd

    • 22 March 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Babylon Healthcare Services Ltd

    • 22 March 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions

  • Fat Freezing Belts

    • 22 March 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions

  • Bouncefitbody Ltd

    • 22 March 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Bourne Holidays Ltd t/a Warner Leisure Hotels

    • 22 March 2017
    • Number of complaints: 1

    Media: Unknown
    Topic: Holidays, travel and motoring

  • Britannia Fire Ltd t/a Britannia

    • 22 March 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Safety and security

  • British Telecommunications plc t/a BT

    • 22 March 2017
    • Number of complaints: 1

    Media: Direct mail
    Topic: Computers, phones and telecoms

Mail order cases (38)
  • Time Inc (UK) Ltd t/a Woman

    • 15 March 2017
    • Number of complaints: 1

    Media: Magazine
    Topic: Sports, leisure and hobbies

  • TFS Buying Ltd t/a The Fragrance Shop

    • 01 March 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Beauty products, grooming and hygiene

  • Kenwood Ltd

    • 22 February 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Appliances, electronics and machinery

  • National Magazine Company Ltd t/a Cosmopolitan

    • 08 February 2017
    • Number of complaints: 1

    Media: Unknown
    Topic: Clothing, shoes and jewellery

  • DNA PR Ltd

    • 08 February 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • British Toy & Hobby Association Ltd t/a Make Time 2 Play

    • 01 February 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • With love from Lou

    • 01 February 2017
    • Number of complaints: 1

    Media: Internet (OM 3rd party)
    Topic: Sports, leisure and hobbies

  • SRKVolume-Hair&Beauty

    • 25 January 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Beauty products, grooming and hygiene

  • Express Newspapers Ltd t/a Daily Express

    • 04 January 2017
    • Number of complaints: 1

    Media: National press
    Topic: Promotions and competitions, Delivery, construction and logistics

  • Aveta Publishing Ltd t/a B Baby Magazine

    • 14 December 2016
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions, Delivery, construction and logistics, Children and the vulnerable

Database cases (18)
  • Uber BV

    • 08 March 2017
  • Price Engines Ltd t/a Home Improvement Quotes

    • 01 March 2017
  • Virgin Media Ltd

    • 01 March 2017
  • GlaxoSmithKline UK Ltd

    • 22 February 2017
  • Totaljobs Group Ltd

    • 08 February 2017
  • Ladbrokes Betting & Gaming Ltd

    • 18 January 2017
  • Moss Bros Group Plc

    • 21 December 2016
  • Holiday Extras Ltd t/a Holiday Extras

    • 14 December 2016
  • Looking4Parking Ltd t/a Matthew Kennedy Airport Car Parking

    • 07 December 2016
  • Bauer Media Group

    • 17 August 2016