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XC Trains Ltd t/a Cross Country Trains
A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.
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John Mills Ltd t/a JML Direct
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
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DUSK (Retail) Ltd
A TV ad was not likely to cause serious or widespread offence over its portrayal of men.
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Volkswagen Group United Kingdom Ltd t/a Audi
A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.
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Ford Motor Company Ltd t/a Ford
A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.
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Rebecca Louise t/a rebeccalouise95
A poster for a model’s OnlyFans account was inappropriately targeted and likely to cause widespread offence.
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BMW (UK) Ltd
A paid-for Google ad misleadingly represented a vehicle’s environmental impact.
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Greater London Authority
A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.
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MG Motor UK Ltd
A paid-for Google ad misleadingly represented a vehicle’s environmental impact.
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Transport For London t/a TFL
A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.
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Vizor Apps Ltd
A pre-roll YouTube ad for a mobile app game was likely to cause serious or widespread offence, included a gender stereotype in a way that was likely to cause harm and was socially irresponsible.
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Gamehaus Network Technology Co Ltd
An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.
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Grandbing Technology Co Ltd t/a On Fancy
A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.
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Outsourceful Ltd t/a Outsourceful
An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.
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E-Scooters 4 Less (unconfirmed) t/a E-Scooters 4 Less
A website for electric scooters, which suggested products could be ridden on UK roads despite legal restrictions, was misleading and irresponsible.
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FunPlus International AG t/a Funplus
An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.
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GIRLvsCANCER
An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.
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Em Rose
A poster for an OnlyFans account was irresponsibly placed and likely to cause widespread offence.
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Eurostar International Ltd
A promotional email that advertised trips for £39 was misleading for not having enough tickets at that price point.
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Cathay Pacific Airways Ltd
A prize promotion on the Cathay Pacific website www.cathaypacific.com, was seen on 4 June 2023. Text stated “We have 3,260 tickets to give away! Successful entries will be awarded one return Economy ticket from London Heathrow or Manchester to Hong Kong* […] *All taxes and surcharges are excluded, and are ...
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (70)