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XC Trains Ltd t/a Cross Country Trains
A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.
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Nationwide Building Society t/a Nationwide
TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.
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Aldi Stores Ltd t/a Aldi
A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.
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Simba Sleep Ltd
A website featured misleading claims around reference prices and associated savings.
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Volkswagen Group United Kingdom Ltd t/a Audi
A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.
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Capital Credit Union Ltd
A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending.
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Lenovo Technology (UK) Ltd
An email contained the misleading claim “Get 10% off any product”.
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Pennine Community Credit Union Ltd t/a PCCU
A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending.
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Ford Motor Company Ltd t/a Ford
A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.
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BMW (UK) Ltd
A paid-for Google ad misleadingly represented a vehicle’s environmental impact.
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Greater London Authority
A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.
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MG Motor UK Ltd
A paid-for Google ad misleadingly represented a vehicle’s environmental impact.
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Transport For London t/a TFL
A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.
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Brooksdale Ltd
Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.
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Churchill Retirement Living Ltd t/a Churchill Retirement Living
A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis.
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Reclaim My PPI Tax Ltd t/a Reclaim My PPI Tax
Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.
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Team RH Fitness Ltd
A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.
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E-Scooters 4 Less (unconfirmed) t/a E-Scooters 4 Less
A website for electric scooters, which suggested products could be ridden on UK roads despite legal restrictions, was misleading and irresponsible.
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Zzoomm plc
A direct mailing misleadingly stated the savings someone could make with their broadband service.
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Eurostar International Ltd
A promotional email that advertised trips for £39 was misleading for not having enough tickets at that price point.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (73)