Rulings (50)
  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 27 March 2024

    A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.

  • DUSK (Retail) Ltd

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad was not likely to cause serious or widespread offence over its portrayal of men.

  • MNG-Mango UK Ltd

    • Upheld
    • App (own claim)
    • 20 March 2024

    A product listing for a sweater featured a model who appeared to be unhealthily thin.

  • Calvin Klein Inc

    • Upheld in part
    • Poster
    • 06 March 2024

    [Republished ruling] Three posters for Calvin Klein did not objectify women, but one was inappropriate for display in an untargeted medium.

  • OneCompress

    • Upheld
    • Social media (paid ad)
    • 06 March 2024

    Two paid-for Facebook ads for bamboo gloves and socks made medical claims for unlicensed products.

  • Rebecca Louise t/a rebeccalouise95

    • Upheld
    • Poster
    • 21 February 2024

    A poster for a model’s OnlyFans account was inappropriately targeted and likely to cause widespread offence.

  • Vizor Apps Ltd

    • Upheld
    • Internet (video)
    • 07 February 2024

    A pre-roll YouTube ad for a mobile app game was likely to cause serious or widespread offence, included a gender stereotype in a way that was likely to cause harm and was socially irresponsible.

  • LifeSafe Technologies Ltd

    • Upheld
    • Social media (paid ad)
    • 31 January 2024

    Two paid-for TikTok ads misleadingly implied a fire extinguisher was suitable for all sizes and types of fires.

  • Gamehaus Network Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 24 January 2024

    An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.

  • Grandbing Technology Co Ltd t/a On Fancy

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.

  • Outsourceful Ltd t/a Outsourceful

    • Upheld
    • Email, Internet (website content)
    • 24 January 2024

    An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • GIRLvsCANCER

    • Upheld
    • Poster
    • 10 January 2024

    An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.

  • Em Rose

    • Upheld
    • Poster
    • 03 January 2024

    A poster for an OnlyFans account was irresponsibly placed and likely to cause widespread offence.

  • Charles Tyrwhitt Shirts Ltd

    • Upheld
    • 20 December 2023

    A paid-for Facebook ad for Charles Tyrwhitt, a clothing retailer, seen on 28 July 2023, featured an image of a print cotton shirt. Text on the post stated “[…] We’re proud to be a Carbon Neutral business”.

  • Howe Tools Ltd

    • Upheld
    • Radio
    • 20 December 2023

    Two radio ads for Howe Tools, a power tool supplier, heard in October on Greatest Hits Radio and Heart Radio: a. In the first radio ad, a voice-over said, “At Howe Tools, we swear by our reliability, which is why we sell quality power tools from only the best brands. And if you don’t believe us you can g...

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld in part
    • 20 December 2023

    An email and two outdoor poster ads for KFC, seen in October and November 2023: a. The email included an image with text that stated “FINALLY F CKIN’ GOOD”. The letters between the “F” and “CKIN’” were covered by chips. Text underneath stated "NOT-SO HUMBLE BRAG. ...

  • Play&Date Entertainment Zone

    • Upheld
    • App (paid ad)
    • 29 November 2023

    An in-app ad was irresponsible and likely to cause serious, widespread offence for trivialising and condoning sexual violence towards women, and was targeted irresponsibly.

  • CrypticKits

    • Upheld
    • Social media (own site)
    • 22 November 2023

    A TikTok post and Instagram post misleadingly implied that people could buy football shirts for £1

  • GM Unicorn Corporation Ltd

    • Upheld
    • App (paid ad)
    • 15 November 2023

    An in-game ad for a mobile app game was inappropriately targeted and was irresponsible, likely to cause serious and widespread offence and included a gender stereotype in a way that was likely to cause harm.