Rulings (162)
  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerk...

  • Buck Inn

    • Upheld
    • Internet (on own site)
    • 10 January 2018

    Two Facebook posts for the Buck Inn, a pub in Darlington:

    a. The first post, dated 8 September 2017, stated “German Grub Night at The Buck Inn Dont mention ze war!”. The post included an image of a poster titled “german night” with text stating “Set 3 Course Meal Including Popular German Dishes £19.95pp, “Grah...

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you...

  • Diageo Great Britain Ltd

    • Upheld
    • Internet (social networking)
    • 03 January 2018

    A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Capt...

  • Digital Mums Ltd

    • Upheld
    • Digital outdoor
    • 03 January 2018

    Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.

    a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER T...

  • MyCityDeal Ltd t/a Groupon

    • Upheld
    • E-mail
    • 03 January 2018

    Three emails for Groupon:

    a. The first email, seen on 21 September 2017, included the text “Fitbit Smart Fitness Watch £44.99 £39.97 View Deal”. The price £44.99 was crossed out. The deal page linked to from the ad included the text “Fitbit Smart Watch With Free Delivery From £86.99”.

    b. The second email...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Tr...

  • Ticketmaster UK Ltd

    • Upheld
    • Internet (on own site)
    • 03 January 2018

    A website selling event tickets, www.ticketmaster.co.uk, seen in March 2017, stated "ticketmaster PLATINUM. THE BEST AVAILABLE TICKETS ... Ticketmaster Platinum offers fans the best available tickets for an event direct from the artist. Platinum Tickets enable market-based pricing (adjusting prices according to...

  • Victoria Lily Events

    • Upheld
    • Internet (on own site)
    • 03 January 2018

    A website, www.victorialilyevents.co.uk, for an events planner seen on 22 July 2017 featured text that stated “Village Bell Hire Price … Weekend Hire (Friday - Sunday) from £150 …” and below that was a list of what was included with the tent, which stated “Included Fully erect 4 metre bell tent Ground sheet Outside ...

  • eHarmony UK Ltd

    • Upheld
    • Poster
    • 03 January 2018

    A billboard ad on a London Underground platform for the online dating service, eHarmony, seen on 4 July 2017, featured the headline claim "Step aside, fate. It's time science had a go at love". Further text stated "Imagine being able to stack the odds of finding lasting love entirely in your favour. e...

Informally resolved (396)
  • Associated Newspapers Ltd t/a Mail on Sunday

    • 17 January 2018
    • Number of complaints: 1

    Media: National press
    Topic: Sports, leisure and hobbies

  • Bluetree Design & Print Ltd t/a www.instantprint.co.uk

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Care International UK t/a Care

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Charity, education and Third sector

  • ET Browne Drug Company Inc t/a Palmer's

    • 17 January 2018
    • Number of complaints: 1

    Media: Transport
    Topic: Health conditions

  • Hattons of London Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Sports, leisure and hobbies

  • RiceBowl

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Angling Direct Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Photobox Ltd t/a PhotoBox

    • 10 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Photobox Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Appliances, electronics and machinery, Sports, leisure and hobbies

  • See Group Ltd t/a SeeTickets

    • 10 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

Mail order cases (8)
  • Alisha Lemay

    • 04 October 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • Immediate Media Company Ltd t/a buysubscriptions

    • 27 September 2017
    • Number of complaints: 1

    Media: Magazine
    Topic: Sports, leisure and hobbies

  • Hearst Magazines UK Ltd t/a Good Housekeeping

    • 14 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • Nickelodeon UK Ltd

    • 31 May 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Sports, leisure and hobbies

  • LMnext UK Ltd

    • 05 April 2017
    • Number of complaints: 1

    Media: Internet (social networking), Internet (sales promotion)
    Topic: Sports, leisure and hobbies

  • Time Inc (UK) Ltd t/a Woman

    • 15 March 2017
    • Number of complaints: 1

    Media: Magazine
    Topic: Sports, leisure and hobbies

  • British Toy & Hobby Association Ltd t/a Make Time 2 Play

    • 01 February 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • With love from Lou

    • 01 February 2017
    • Number of complaints: 1

    Media: Internet (OM 3rd party)
    Topic: Sports, leisure and hobbies

Database cases (8)
  • Daub Alderney Ltd

    • 29 November 2017
  • FSB Technology (UK) Ltd t/a 21Bet

    • 29 November 2017
  • MT SecureTrade Ltd

    • 29 November 2017
  • Smyths Toys UK Ltd

    • 11 October 2017
  • Virgin Media Ltd

    • 13 September 2017
  • Virgin Media Ltd

    • 12 July 2017
  • Price Engines Ltd t/a Home Improvement Quotes

    • 01 March 2017
  • Virgin Media Ltd

    • 01 March 2017