Rulings (208)
  • UK Direct Shop Ltd

    • Upheld
    • Leaflet, Insert
    • 17 January 2018

    An insert leaflet for health product catalogue UK Direct Shop, seen on 25 August 2017, advertised copper soles under the brand name “The Original Copper Heeler”. Along the side of the leaflet was a list of conditions that had boxes ticked next to them. Those were “Aching feet; Swollen legs; Back & neck problems;...

  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerk...

  • Buck Inn

    • Upheld
    • Internet (on own site)
    • 10 January 2018

    Two Facebook posts for the Buck Inn, a pub in Darlington:

    a. The first post, dated 8 September 2017, stated “German Grub Night at The Buck Inn Dont mention ze war!”. The post included an image of a poster titled “german night” with text stating “Set 3 Course Meal Including Popular German Dishes £19.95pp, “Grah...

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you...

  • Cottons Surveyors Ltd t/a Cottons Chartered Surveyors

    • Not Upheld
    • Catalogue
    • 10 January 2018

    A catalogue for Cottons property auction, which took place on 25 May 2017, contained a number of lots for sale that were presented with price information in the form “*Guide Price: £x - £y (+Fees)”. The asterisk linked to small print text at the foot of each page that stated “*Refer to Guide and Reserve Price Defini...

  • Medspa Pro Ltd t/a Slimspired

    • Upheld
    • Regional press
    • 10 January 2018

    An ad for Slimspired clinic’s TriLipo treatment, a fat reduction treatment, seen in the national press on 18 July 2017, was headed “Clinic’s ‘miracle machine’ causes summer bum rush!”. Text stated “A central London clinic has been forced to keep longer hours in order to deal with the popularity of its new Summer Bum...

  • Diageo Great Britain Ltd

    • Upheld
    • Internet (social networking)
    • 03 January 2018

    A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Capt...

  • Digital Mums Ltd

    • Upheld
    • Digital outdoor
    • 03 January 2018

    Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.

    a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER T...

  • Iceland Foods Ltd

    • Upheld in part
    • Regional press
    • 03 January 2018

    Two ads for Iceland supermarkets, seen in July 2017:

    a. An ad seen in the national press stated “Iceland Luxury Sourdough Crumpets are better than M&S Ultimate Five Grain Crumpets for overall quality*”. Small print at the bottom of the page stated “*Blind taste test of 58 people conducted by Cambridge Mark...

  • MyCityDeal Ltd t/a Groupon

    • Upheld
    • E-mail
    • 03 January 2018

    Three emails for Groupon:

    a. The first email, seen on 21 September 2017, included the text “Fitbit Smart Fitness Watch £44.99 £39.97 View Deal”. The price £44.99 was crossed out. The deal page linked to from the ad included the text “Fitbit Smart Watch With Free Delivery From £86.99”.

    b. The second email...

Informally resolved (550)
  • Associated Newspapers Ltd t/a Mail on Sunday

    • 17 January 2018
    • Number of complaints: 1

    Media: National press
    Topic: Sports, leisure and hobbies

  • Bluetree Design & Print Ltd t/a www.instantprint.co.uk

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Care International UK t/a Care

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Charity, education and Third sector

  • Hattons of London Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Sports, leisure and hobbies

  • Mahabis Ltd

    • 17 January 2018
    • Number of complaints: 2

    Media: Leaflet, Insert
    Topic: Clothing, shoes and jewellery

  • Physioflexx Scotland Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site), Brochure
    Topic: Health conditions, Medical procedures and services

  • RiceBowl

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Angling Direct Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Global Product Sourcing Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: National press
    Topic: Appliances, electronics and machinery

  • Photobox Ltd t/a PhotoBox

    • 10 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

Mail order cases (11)
  • Alisha Lemay

    • 04 October 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • Immediate Media Company Ltd t/a buysubscriptions

    • 27 September 2017
    • Number of complaints: 1

    Media: Magazine
    Topic: Sports, leisure and hobbies

  • Teentoday Ltd t/a Maximumpop!

    • 13 September 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Gambling

  • Boots UK Ltd

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Promotions and competitions

  • Hearst Magazines UK Ltd t/a Good Housekeeping

    • 14 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • Nickelodeon UK Ltd

    • 31 May 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Sports, leisure and hobbies

  • LMnext UK Ltd

    • 05 April 2017
    • Number of complaints: 1

    Media: Internet (social networking), Internet (sales promotion)
    Topic: Sports, leisure and hobbies

  • Time Inc (UK) Ltd t/a Woman

    • 15 March 2017
    • Number of complaints: 1

    Media: Magazine
    Topic: Sports, leisure and hobbies

  • National Magazine Company Ltd t/a Cosmopolitan

    • 08 February 2017
    • Number of complaints: 1

    Media: Unknown
    Topic: Clothing, shoes and jewellery

  • British Toy & Hobby Association Ltd t/a Make Time 2 Play

    • 01 February 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

Database cases (11)
  • Furniture@Work Ltd

    • 17 January 2018
  • Daub Alderney Ltd

    • 29 November 2017
  • FSB Technology (UK) Ltd t/a 21Bet

    • 29 November 2017
  • MT SecureTrade Ltd

    • 29 November 2017
  • Smyths Toys UK Ltd

    • 11 October 2017
  • Virgin Media Ltd

    • 13 September 2017
  • Virgin Media Ltd

    • 12 July 2017
  • Saint John Patrick Publishers Ltd t/a St John Patrick Publishers

    • 17 May 2017
  • Price Engines Ltd t/a Home Improvement Quotes

    • 01 March 2017
  • Virgin Media Ltd

    • 01 March 2017