Rulings (81)
  • Poundland Ltd

    • Upheld
    • Internet (social networking)
    • 07 February 2018

    A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption stated, “Oh Elf...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a dark room....

  • Sky UK Ltd

    • Not Upheld
    • Television
    • 07 February 2018

    A TV ad for Sky TV, broadcast on 23 September 2017, promoted the Sky Sports Premier League channel. The ad stated, "New Sky Sports is here. So now all our existing and new Sky TV customers can get our brand new channel dedicated to the Premier League, and watch all the unmissable drama from 126 live games. Upgrade...

  • Thomas Tunnock Ltd

    • Upheld
    • Poster
    • 07 February 2018

    A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image stat...

  • Fayong Hu t/a Greenpromocode.com

    • Upheld
    • Internet (on own site)
    • 31 January 2018

    A website, www.greenpromocode.com, which purported to offer online discounts, seen on 17 October 2017, featured the headline "Nutmeg Promo Codes 2017." Text stated "We have 3 nutmeg coupons for you to consider including 0 promo codes and 2 deals in October 2017. Grab a free nutmeg.com coupons [sic] and s...

  • Fernard Ltd t/a banaway.co.uk

    • Upheld
    • Radio
    • 31 January 2018

    A radio ad for banaway.co.uk, a claims management company, heard on 11 October 2017, featured dialogue between an authoritative figure and a driver: “The accused was driving recklessly”; “I’m usually a pretty careful driver”; “Turns out he had previous”; “I do a lot of miles. I picked up nine points for speeding. 51 in...

  • Rosemary Water Ltd

    • Upheld
    • Internet (on own site), National press, Internet (social networking), Brochure, Magazine
    • 31 January 2018

    Seven magazine and national press ads, two paid-for tweets, a video on the advertiser’s Instagram page and the website for Rosemary Water:a. A magazine and national press ad, seen in April and June 2017, featured the heading “A LADY IN ACCIAROLI HAS BEEN ON ‘THE ROSEMARY DIET’ FOR 100 YEARS. TELL HER IT’S A FAD”. Furth...

  • Groupon Goods Global GmbH

    • Upheld
    • E-mail
    • 24 January 2018

    A product page on www.groupon.co.uk, promoting an offer on toilet rolls, seen on 5 October 2017 featured text that stated, “60x Rolls of Cusheen Quilted Lavender Toilet Paper Difference 64% £33.31 [strikethrough price] £11.99 …”.

  • Since Being Single Ltd

    • Upheld
    • Internet (sales promotion)
    • 24 January 2018

    The dating website www.sincebeingsingle.com, seen on 12 September 2017, featured an offer for the “Premium Package” which stated “TRANSFORM YOUR GAME 1-DAY WORKSHOP…+5 Bonuses Worth Over £5,000 OFFER PRICE £497”. The price of £1497 was crossed out. A second offer for the “Core Package” stated “TRANSFORM YOUR GAME 1-DAY...

  • UK Direct Shop Ltd

    • Upheld
    • Leaflet, Insert
    • 17 January 2018

    An insert leaflet for health product catalogue UK Direct Shop, seen on 25 August 2017, advertised copper soles under the brand name “The Original Copper Heeler”. Along the side of the leaflet was a list of conditions that had boxes ticked next to them. Those were “Aching feet; Swollen legs; Back & neck problems; Sh...

  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerky m...

  • Buck Inn

    • Upheld
    • Internet (on own site)
    • 10 January 2018

    Two Facebook posts for the Buck Inn, a pub in Darlington:a. The first post, dated 8 September 2017, stated “German Grub Night at The Buck Inn Dont mention ze war!”. The post included an image of a poster titled “german night” with text stating “Set 3 Course Meal Including Popular German Dishes £19.95pp, “Graham Ze Chef...

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you ca...

  • Cottons Surveyors Ltd t/a Cottons Chartered Surveyors

    • Not Upheld
    • Catalogue
    • 10 January 2018

    A catalogue for Cottons property auction, which took place on 25 May 2017, contained a number of lots for sale that were presented with price information in the form “*Guide Price: £x - £y (+Fees)”. The asterisk linked to small print text at the foot of each page that stated “*Refer to Guide and Reserve Price Definitio...

  • Medspa Pro Ltd t/a Slimspired

    • Upheld
    • Regional press
    • 10 January 2018

    An ad for Slimspired clinic’s TriLipo treatment, a fat reduction treatment, seen in the national press on 18 July 2017, was headed “Clinic’s ‘miracle machine’ causes summer bum rush!”. Text stated “A central London clinic has been forced to keep longer hours in order to deal with the popularity of its new Summer Bum Li...

  • Diageo Great Britain Ltd

    • Upheld
    • Internet (social networking)
    • 03 January 2018

    A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Captain...

  • Digital Mums Ltd

    • Upheld
    • Digital outdoor
    • 03 January 2018

    Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER THOUGHT ABO...

  • Iceland Foods Ltd

    • Upheld in part
    • Regional press
    • 03 January 2018

    Two ads for Iceland supermarkets, seen in July 2017:a. An ad seen in the national press stated “Iceland Luxury Sourdough Crumpets are better than M&S Ultimate Five Grain Crumpets for overall quality*”. Small print at the bottom of the page stated “*Blind taste test of 58 people conducted by Cambridge Market Researc...

  • MyCityDeal Ltd t/a Groupon

    • Upheld
    • E-mail
    • 03 January 2018

    Three emails for Groupon:a. The first email, seen on 21 September 2017, included the text “Fitbit Smart Fitness Watch £44.99 £39.97 View Deal”. The price £44.99 was crossed out. The deal page linked to from the ad included the text “Fitbit Smart Watch With Free Delivery From £86.99”.b. The second email, seen on 22 Sept...

  • Pfizer Consumer Healthcare Ltd

    • Upheld
    • Magazine
    • 03 January 2018

    A press ad for a beauty drink supplement, seen in May 2017, stated "Build the foundation for beautiful skin from the inside. Discover NEW IMEDEEN Advanced Beauty Shot, a collagen drink to complete your daily beauty routine. Add one bottle a day to help maintain your skin and to reach your deep dermal layer where c...

Informally resolved (175)
  • 32Red Ltd t/a 32Red

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies, Gambling

  • Bonne Terre Ltd t/a Sky Bet

    • 07 February 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Sports, leisure and hobbies

  • Cleopatra Escorts

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • EE Ltd t/a EE

    • 07 February 2018
    • Number of complaints: 3

    Media: Television
    Topic: Computers, phones and telecoms, Clothing, shoes and jewellery, Sports, leisure and hobbies

  • EU Lotto Ltd t/a Lottoland

    • 07 February 2018
    • Number of complaints: 1

    Media: Leaflet
    Topic: Sports, leisure and hobbies, Gambling

  • Game Retail Ltd t/a Game

    • 07 February 2018
    • Number of complaints: 1

    Media: Point of sale
    Topic: Promotions and competitions, Computers, phones and telecoms, Sports, leisure and hobbies

  • Hijos de Rivera S.A.U t/a Estrella Galicia

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • LeoVegas Gaming Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • MyCityDeal Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • Silverstone Circuits Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Argos Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Asian BGE (Isle of Man) Ltd t/a Dafabet

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies, Gambling

  • CMB Multimedia Ltd t/a Enterprise Africa

    • 31 January 2018
    • Number of complaints: 1

    Media: Magazine
    Topic: Computers, phones and telecoms

  • Damartex UK Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Catalogue
    Topic: Clothing, shoes and jewellery

  • Fit4less

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Kings Fitness & Leisure

    • 31 January 2018
    • Number of complaints: 1

    Media: Direct mail
    Topic: Sports, leisure and hobbies

  • Marks and Spencer plc

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Clothing, shoes and jewellery

  • Platinum Gaming Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Gambling

  • Samsung Electronics (UK) Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Computers, phones and telecoms

  • UK Mail Group Plc

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (OM 3rd party)
    Topic: Sports, leisure and hobbies

Database cases (6)
  • Dipsticks Research Ltd t/a panelbase.net

    • 24 January 2018
  • ROM Soccerleagues Ltd t/a Soccersixes

    • 24 January 2018
  • Furniture@Work Ltd

    • 17 January 2018
  • Daub Alderney Ltd

    • 29 November 2017
  • FSB Technology (UK) Ltd t/a 21Bet

    • 29 November 2017
  • MT SecureTrade Ltd

    • 29 November 2017