Rulings (64)
  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 27 March 2024

    A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.

  • DUSK (Retail) Ltd

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad was not likely to cause serious or widespread offence over its portrayal of men.

  • Hing Fo International Ltd t/a ALFABAR

    • Upheld in part
    • Poster
    • 20 March 2024

    A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted. 

  • LeoVegas Gaming plc t/a Bet MGM

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.

  • Lindar Media Ltd t/a MRQ.com

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.

  • Rebecca Louise t/a rebeccalouise95

    • Upheld
    • Poster
    • 21 February 2024

    A poster for a model’s OnlyFans account was inappropriately targeted and likely to cause widespread offence.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Email
    • 07 February 2024

    Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.

  • Vizor Apps Ltd

    • Upheld
    • Internet (video)
    • 07 February 2024

    A pre-roll YouTube ad for a mobile app game was likely to cause serious or widespread offence, included a gender stereotype in a way that was likely to cause harm and was socially irresponsible.

  • Gamehaus Network Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 24 January 2024

    An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.

  • Grandbing Technology Co Ltd t/a On Fancy

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.

  • Outsourceful Ltd t/a Outsourceful

    • Upheld
    • Email, Internet (website content)
    • 24 January 2024

    An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • Marble Corporation Ltd t/a The Little Ones

    • Upheld
    • Internet (website content)
    • 17 January 2024

    A product page for a pillow irresponsibly shows an infant in an unsafe sleep position associated with Sudden Unexpected Death in Infancy (SUDI).

  • GIRLvsCANCER

    • Upheld
    • Poster
    • 10 January 2024

    An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.

  • Happytiger ApS

    • Upheld
    • Television
    • 10 January 2024

    A TV ad for bingo featured someone who appeared to be under the age of 25.

  • Em Rose

    • Upheld
    • Poster
    • 03 January 2024

    A poster for an OnlyFans account was irresponsibly placed and likely to cause widespread offence.

  • Coty UK Ltd t/a Coty UK Ltd

    • Upheld
    • 20 December 2023

    A paid-for Facebook ad for Rimmel London, seen on 9 September 2023, included the caption “Get ready to slay this back to school season [books emoji] [stars emoji] Get 25% off Multi-Tasker Concealer and other Rimmel faves with code B2S25 only at lookfantastic.com”. The post included a video of influencer ...

  • EFL Digital Ltd t/a EFL

    • Upheld
    • 20 December 2023

    Two online calendar events for The English Football League (EFL) and Papa John’s: a. The first calendar event, seen on 21 October 2022, featured the headline “[football emoji] Papa Johns Trophy: Stevenage vs Tottenham Hotspur U21”. Text within the event stated “We’ve partnered with Papa...

  • Howe Tools Ltd

    • Upheld
    • Radio
    • 20 December 2023

    Two radio ads for Howe Tools, a power tool supplier, heard in October on Greatest Hits Radio and Heart Radio: a. In the first radio ad, a voice-over said, “At Howe Tools, we swear by our reliability, which is why we sell quality power tools from only the best brands. And if you don’t believe us you can g...

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld in part
    • 20 December 2023

    An email and two outdoor poster ads for KFC, seen in October and November 2023: a. The email included an image with text that stated “FINALLY F CKIN’ GOOD”. The letters between the “F” and “CKIN’” were covered by chips. Text underneath stated "NOT-SO HUMBLE BRAG. ...