Rulings (121)
  • Kingstown Associates Ltd t/a HealthyLiving Direct

    • Upheld
    • Catalogue
    • 15 November 2017

    A brochure for Healthy Living Direct, seen in June 2017, contained ads on one page for various products including a number of sex toys and sex aids. Two of the products, a sex toy entitled “The Pleasurable Way To Relieve Stress” and “Erecta Prompt Cream” had appeared in a previous ASA Adjudication. The ad also conta...

  • Mist Fire Suppression Ltd

    • Upheld
    • Internet (on own site)
    • 15 November 2017

    The homepage of the website for the Nebula fire mist system www.mistfs.co.uk seen on 24 April 2017 featured the claim, "Systems tested in accordance with BS8458:2015." Text on a moving image carousel stated "Designed, installed and certified to current Building regulations - BS8458". On a separat...

  • Redfoot Shoes Ltd t/a Goodwin Smith

    • Upheld
    • Internet (on own site), E-mail, Internet (social networking), Internet (video)
    • 15 November 2017

    Ads for Goodwin Smith Shoes seen in August 2017:

    a. An email included the claim “Fancy a pair?” and was accompanied by an image of three women wearing just knickers, with one woman’s breasts exposed, the second covering her chest with her arm with her nipple exposed and the third posed in front of the others ...

  • Royal Mail Group Ltd

    • Upheld
    • Internet (social networking), Internet (video)
    • 15 November 2017

    A paid-for video ad on Twitter and a Video On Demand (VOD) ad for Royal Mail:

    a. The video ad on Twitter, seen on 27 July 2017, featured a scene with customers and staff in a bank. A short while later a gang of men in balaclavas with baseball bats entered the bank and shouted, “This is a robbery”. The staff an...

  • Skill on Net Ltd

    • Not Upheld
    • Direct mail
    • 15 November 2017

    A leaflet for an online casino, playojo.com, seen on 29 June 2016 featured text on the front that stated “Play your ojo Wheel and win Free Spins! …”. At the bottom of the leaflet was small print that stated “No deposit required. Min. withdrawal £20. The OJO Wheel guarantees Free Spins if you select the ‘Wheely Easy’...

  • AN & Associates t/a www.perfectsculptbras.com

    • Upheld in part
    • Internet (display)
    • 08 November 2017

    A video ad for bras from www.perfectsculptbras.com, seen in a Mashable story on Snapchat on 16 July 2017, depicted a woman trying on different bras and tops.

  • Condé Nast Publications Ltd

    • Upheld
    • Magazine
    • 08 November 2017

    A magazine ad for Condé Nast Traveller Magazine seen in Glamour Magazine on 22 June 2017 featured a model posed on a beach.

  • Erics Angling Centre Ltd

    • Upheld
    • Internet (social networking)
    • 01 November 2017

    A paid-for post shown on Erics Angling Centre’s Facebook page and seen on 30 July 2017 featured an image of a woman with her mouth open and wiping the bottom of her lip with a napkin and featured the text, “… Prices that are easy to swallow”.

  • Peugeot Motor Company plc

    • Upheld
    • Television
    • 01 November 2017

    A TV ad for the Peugeot 208 car, seen between 14 and 29 July 2017, showed a man driving through city streets. While he was driving, he was sent a text from a woman at a party which said "I'm bored without you!", which he read on a built-in screen alongside the car's dashboard. The driver appeared to react ...

  • Protein Revolution Ltd t/a V24 Shot

    • Not Upheld
    • Poster, Internet (social networking)
    • 01 November 2017

    Two ads for a protein supplement, seen in May 2017:

    a. A poster ad, seen on London Underground, featured a woman wearing workout gear, in particular a cropped bra top and leggings. A headline stated "THINK SMALL. V24 SHOT. The NEW way to take Protein". The ad featured an image of the product, and adj...

Informally resolved (312)
  • David Lloyd Leisure Ltd

    • 15 November 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Sports, leisure and hobbies

  • LMnext UK Ltd t/a Lastminute.com

    • 15 November 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Holidays, travel and motoring

  • Mr Tyres (Andover) Ltd

    • 15 November 2017
    • Number of complaints: 1

    Media: Directory
    Topic: Holidays, travel and motoring

  • RE/MAX International Inc

    • 15 November 2017
    • Number of complaints: 2

    Media: Circular
    Topic: Property sales and lettings

  • Revo Media t/a Lightspace

    • 15 November 2017
    • Number of complaints: 1

    Media: Direct mail
    Topic: Sports, leisure and hobbies

  • Screwfix Direct Ltd t/a Screwfix

    • 15 November 2017
    • Number of complaints: 1

    Media: Brochure
    Topic: Home and garden

  • SnowDome Ltd

    • 15 November 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Sports, leisure and hobbies

  • YO! Sushi Ltd t/a YO! Sushi

    • 15 November 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Food, drink and supplements

  • AI Global Media Ltd t/a BUILD

    • 08 November 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Delivery, construction and logistics

  • Betway Ltd

    • 08 November 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Gambling

Mail order cases (2)
  • William Reed Business Media Ltd

    • 18 October 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Promotions and competitions, Recruitment and work

  • Teentoday Ltd t/a Maximumpop!

    • 13 September 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Gambling

Database cases (23)
  • Capital One Bank (Europe) plc

    • 15 November 2017
  • Wowcher Ltd

    • 08 November 2017
  • Glide Utilities Ltd

    • 25 October 2017
  • Quotatis Ltd

    • 25 October 2017
  • Ingenie Services Ltd

    • 18 October 2017
  • Smyths Toys UK Ltd

    • 11 October 2017
  • Bolsover Cruise Club Ltd

    • 04 October 2017
  • Progress Ltd

    • 27 September 2017
  • Virgin Media Ltd

    • 13 September 2017
  • Age UK

    • 23 August 2017