Rulings (31)
  • LeoVegas Gaming plc t/a Bet MGM

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.

  • Lindar Media Ltd t/a MRQ.com

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.

  • Jumpman Gaming Ltd t/a Lights Camera Bingo

    • Not upheld
    • Television
    • 13 March 2024

    A TV ad for Lucky Cow Bingo did not feature content that was likely to be of strong appeal to under-18s.

  • LeoVegas Gaming plc t/a BetUK

    • Upheld
    • Radio
    • 13 March 2024

    A radio ad for BetUK featuring Adebayo Akinfenwa was likely to be of strong appeal to under-18s.

  • LifeSafe Technologies Ltd

    • Upheld
    • Social media (paid ad)
    • 31 January 2024

    Two paid-for TikTok ads misleadingly implied a fire extinguisher was suitable for all sizes and types of fires.

  • Gamehaus Network Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 24 January 2024

    An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • Happytiger ApS

    • Upheld
    • Television
    • 10 January 2024

    A TV ad for bingo featured someone who appeared to be under the age of 25.

  • Buzz Group Ltd

    • Upheld
    • Social media (own site)
    • 03 January 2024

    A post on Buzz Bingo’s Facebook page contained imagery that was likely to appeal strongly to under-18s.

  • Petfre (Gibraltar) Ltd t/a Betfred

    • Upheld
    • 20 December 2023

    An ad for Live Betfred Casino seen during the programme PrestonPlayz on The Roku Channel, an over-the-top streaming service, on 17 April 2023. The ad included a voice-over which stated, “Welcome to Betfred Casino. Here you can play a range of slot and table games or take a seat in our live casino.”

  • Mecca Bingo Ltd

    • Upheld
    • Social media (own site)
    • 15 November 2023

    An Instagram post featuring Baga Chipz irresponsibly suggested gambling could enhance a person’s self-image or self-esteem.

  • Shenzhen Guangming District Kangshuo E-Commerce Firm t/a Health Support Store

    • Upheld
    • Website (paid ad)
    • 01 November 2023

    A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.

  • Bonne Terre Ltd t/a Sky Bet

    • Upheld
    • Social media (paid ad)
    • 18 October 2023

    A promoted tweet for Sky Bet featured Gary Neville, who is a public figure of strong appeal to under-18s.

  • XLMedia plc t/a freebetsdotcom

    • Upheld
    • Social media (own site)
    • 27 September 2023

    An Instagram post for freebetsdotcom was banned for featuring Mason Mount, who is under 25 years old.

  • Alibaba.com Singapore E-commerce Private Ltd t/a Alibaba.com

    • Upheld
    • Website (paid ad)
    • 20 September 2023

    A paid-for ad on a newspaper website portrayed a child in a sexualised way and was harmful and socially irresponsible.

  • Postcode Lottery Ltd t/a People's Postcode Lottery

    • Upheld
    • National press
    • 20 September 2023

    A national press ad suggested that participating in a lottery could be a solution to financial concerns.

  • OrganicSupplies GB

    • Upheld
    • Internet (website content)
    • 13 September 2023

    A product listing for a B12 vitamin injection kit promoted a prescription-only medicine (POM) to the public.

  • Mitu Inc Ltd

    • Upheld
    • Internet (website content)
    • 30 August 2023

    A paid-for ad for an adult video chat app portrayed someone who seemed to be under 18 years of age in a sexual way.

  • WHG (International) Ltd t/a William Hill Online

    • Not upheld
    • Social media (paid ad)
    • 23 August 2023

    A promoted tweet for William Hill was not of strong appeal to those aged under 18.

  • Hillside (UK Sports) ENC t/a bet365

    • Upheld
    • Social media (own site)
    • 16 August 2023

    A tweet published by Sky Sports Premier League’s Twitter account, promoted by bet365 broke our strict rules, by featuring Granit Xhaka who has a strong appeal to those under 18 years of age.