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LeoVegas Gaming plc t/a Bet MGM
A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.
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Lindar Media Ltd t/a MRQ.com
A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.
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Jumpman Gaming Ltd t/a Lights Camera Bingo
A TV ad for Lucky Cow Bingo did not feature content that was likely to be of strong appeal to under-18s.
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LeoVegas Gaming plc t/a BetUK
A radio ad for BetUK featuring Adebayo Akinfenwa was likely to be of strong appeal to under-18s.
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LifeSafe Technologies Ltd
Two paid-for TikTok ads misleadingly implied a fire extinguisher was suitable for all sizes and types of fires.
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Gamehaus Network Technology Co Ltd
An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.
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FunPlus International AG t/a Funplus
An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.
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Happytiger ApS
A TV ad for bingo featured someone who appeared to be under the age of 25.
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Buzz Group Ltd
A post on Buzz Bingo’s Facebook page contained imagery that was likely to appeal strongly to under-18s.
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Petfre (Gibraltar) Ltd t/a Betfred
An ad for Live Betfred Casino seen during the programme PrestonPlayz on The Roku Channel, an over-the-top streaming service, on 17 April 2023. The ad included a voice-over which stated, “Welcome to Betfred Casino. Here you can play a range of slot and table games or take a seat in our live casino.”
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Mecca Bingo Ltd
An Instagram post featuring Baga Chipz irresponsibly suggested gambling could enhance a person’s self-image or self-esteem.
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Shenzhen Guangming District Kangshuo E-Commerce Firm t/a Health Support Store
A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.
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Bonne Terre Ltd t/a Sky Bet
A promoted tweet for Sky Bet featured Gary Neville, who is a public figure of strong appeal to under-18s.
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XLMedia plc t/a freebetsdotcom
An Instagram post for freebetsdotcom was banned for featuring Mason Mount, who is under 25 years old.
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Alibaba.com Singapore E-commerce Private Ltd t/a Alibaba.com
A paid-for ad on a newspaper website portrayed a child in a sexualised way and was harmful and socially irresponsible.
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Postcode Lottery Ltd t/a People's Postcode Lottery
A national press ad suggested that participating in a lottery could be a solution to financial concerns.
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OrganicSupplies GB
A product listing for a B12 vitamin injection kit promoted a prescription-only medicine (POM) to the public.
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Mitu Inc Ltd
A paid-for ad for an adult video chat app portrayed someone who seemed to be under 18 years of age in a sexual way.
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WHG (International) Ltd t/a William Hill Online
A promoted tweet for William Hill was not of strong appeal to those aged under 18.
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Hillside (UK Sports) ENC t/a bet365
A tweet published by Sky Sports Premier League’s Twitter account, promoted by bet365 broke our strict rules, by featuring Granit Xhaka who has a strong appeal to those under 18 years of age.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (31)