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Nationwide Building Society t/a Nationwide
TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.
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Aldi Stores Ltd t/a Aldi
A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.
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Simba Sleep Ltd
A website featured misleading claims around reference prices and associated savings.
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Capital Credit Union Ltd
A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending.
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Lenovo Technology (UK) Ltd
An email contained the misleading claim “Get 10% off any product”.
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Pennine Community Credit Union Ltd t/a PCCU
A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending.
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Space NK Ltd t/a Space.NK
A competition via an Instagram post did not award a prize in accordance with change, was not administered fairly and omitted significant conditions.
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Witcombe Festival
A competition via Instagram post didn’t award the winner the promised prize or a reasonable equivalent.
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Brooksdale Ltd
Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.
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Churchill Retirement Living Ltd t/a Churchill Retirement Living
A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis.
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Reclaim My PPI Tax Ltd t/a Reclaim My PPI Tax
Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.
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Team RH Fitness Ltd
A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.
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HJ Heinz Foods UK Ltd t/a Heinz
A packaging promotion for ‘free days out’ omitted significant conditions.
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Zzoomm plc
A direct mailing misleadingly stated the savings someone could make with their broadband service.
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CrypticKits
A TikTok post and Instagram post misleadingly implied that people could buy football shirts for £1
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Borthwick Group (Energy) Ltd
A paid-for Facebook ad from a credit broker misleadingly suggested that it had been endorsed or approved by the BBC.
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FanCraze Technologies Inc
A Tweet from Essex County Cricket Club for NFTs wasn’t obviously identifiable as a marketing communication; didn’t make it clear which cryptowallet a prospective buyer would need; didn’t make it clear that it was referring to an investment product or that gas fees applied; and failed to illustrate the...
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Prism Marketing Group Ltd t/a Green Energy Voucher
A Facebook post and a landing page for a home improvement saving company exaggerated the efficacy of spray foam insulation and misleadingly implied consumers could get a discount on its installation.
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TMS Legal Ltd
Two paid-for TikTok posts were misleading, as they implied testimonials featured were from genuine customers of Vanquis Bank and Moneybarn No.1.
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THG Nutrition Limited t/a My Protein
A TikTok post for a MyProtein promotion did not set out qualifying criteria for entry clearly and omitted significant conditions.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (51)