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Hismile Pty Ltd
Two paid-for TikTok ads made misleading claims about the range of flavours produced and sold by the advertiser.
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BPerfect Ltd
A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad.
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OneCompress
Two paid-for Facebook ads for bamboo gloves and socks made medical claims for unlicensed products.
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Vir Health Ltd t/a Numan
A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code.
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GMRD Apps Ltd t/a Impulse Brain Training
A paid-for Facebook ad for a puzzle game app made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for ADHD.
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Happyo
A paid-for Facebook ad for a behaviour programme aimed at those with ADHD made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for a condition where medical supervision should be sought.
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Lynne McTaggart
Two marketing emails and a website made misleading claims about alternative medicine treating medical conditions, and discouraged people seeking essential treatment for conditions for which medical supervision should be sought.
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Coty UK Ltd t/a Coty UK Ltd
A paid-for Facebook ad for Rimmel London, seen on 9 September 2023, included the caption “Get ready to slay this back to school season [books emoji] [stars emoji] Get 25% off Multi-Tasker Concealer and other Rimmel faves with code B2S25 only at lookfantastic.com”. The post included a video of influencer ...
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REVIV UK Ltd t/a REVIV
The website for REVIV UK, www.revivme.com/london, seen 1 April 2019, stated on the main page for its London clinic “REVIV IV infusion therapies deliver hydration, vitamins, and antioxidants helping to optimise vital hydration balance and maximise your wellness & efficiency. Whether looking to boost your immun...
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Golden Tanning Salon Ltd t/a Golden Tanning Salon
A TikTok post linked health claims to using a tanning bed, which was misleading, irresponsible and inappropriately targeted.
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Person(s) unknown
A TikTok post misleadingly and irresponsibly linked health claims to using a tanning bed, discouraged seeking essential treatment for conditions where medical supervision should be sought, and was inappropriately targeted.
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Procter & Gamble UK t/a Always
A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.
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D&A Cosmetics Ltd
A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper.
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TJC & BLC Aesthetics Clinic & Training Academy
A Facebook post misleadingly did not make clear the nature, requirements, qualifications and possible registration details of a course, and contained the claims that the course was “Fully Accredited”, which could not be substantiated.
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Doctor Burgos de la Obra SLP t/a drburgosdelaobra_lipedema
Ads on Gabriella Lindley’s YouTube, TikTok and Instagram pages were not obviously identifiable as ads.
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MEP LLC t/a O2HyperHealth
A website and leaflet for hyperbaric oxygen therapy discouraged essential treatment for conditions for which medical supervision should be sought.
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The Feel Good Group Ltd t/a The Tanning Shop
A TV ad for The Tanning Shop did not encourage the irresponsible use of UV tanning equipment.
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FancyDrops Co
A paid-for Facebook post for an online retailer of cosmetic eye products misleadingly claimed that the eye drops could change the colour of eyes.
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The Fibro Guy Ltd t/a The Fibro Guy
The website for a chronic pain and hypermobility syndrome support and coaching programme claimed that the treatments and techniques they used could treat chronic pain and various health conditions.
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Booksy UK Ltd t/a Booksy
Recommended venue listings on the Booksy app were not obviously identifiable as ads
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (36)