Rulings (76)
  • Express Healthcare Ltd t/a pharmacyonline

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for Meta ads and a website for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Juniper Technologies UK Ltd

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • Menwell Ltd t/a Do Health

    • Upheld
    • Social media (own site)
    • 07 October 2026

    Two ads for a health app incorporating a blood testing programme misleadingly implied that their blood tests could prevent and diagnose medical conditions or that their service could provide more tailored specific advice than pre-existing advice, without the evidence to support these claims.

  • Simple Online Healthcare Ltd t/a Simple Online Pharmacy

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for social media ads for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Luma Pet

    • Upheld
    • Social media (paid ad)
    • 30 September 2026

    A paid-for Facebook ad for Luma Pet misleadingly claimed that a red light therapy pad could reduce inflammation around the spinal discs, treat existing spinal damages or back pain and prevent IVDD related flare ups without having the evidence to support these claims.

  • ESTHETURK Danismanlik A.S. t/a You Clinic

    • Search (paid), Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad and a paid-for Google ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism or stop the progression of autism. 

  • Here We Flo Ltd t/a Flo

    • Social media (own site)
    • 23 September 2026

    Three Instagram posts for a period product company made misleading environmental claims, including by failing to make the basis of environmental claims clear. 

  • International Medical Center LLC t/a Swiss Medica

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • Linden Clinics t/a Linden Stem Cell

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Facebook ad for a stem cell therapy clinic made misleading claims that stem cell therapy was effective in improving the traits associated with autism in children. 

  • Reliable Medicare Ltd

    • Upheld
    • Website (own site)
    • 23 September 2026

    Three product listings on the website of a medical aesthetics and skincare supplier made misleading savings claims. 

  • Rumi Pulse t/a Rumi Pulse Medical Tourism Agency

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • Animcha Ltd t/a tyan.ai

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Meta ad for an AI companion generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. The ad also portrayed someone who was or appeared to be under 18 years of age in a sexual way.

  • Guangxi Baise Tianyi Agricultural Development Co Ltd t/a Nexaipic - AI Portrait Generation Tool

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    Two paid-for Meta ads for an AI portrait generation tool were socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. 

  • McCain Foods (GB) Ltd t/a McCain Foodservice Solutions

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Facebook ad for McCain Foods and Five Akhi’s restaurants broke the rules by featuring an identifiable less healthy food product.

  • Persons unknown t/a KH31 DD22

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Meta ad for an AI image-to-video generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.

  • Rusto AI-AI Photo Toolbox t/a Rusto AI

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Meta ad for an AI image generator tool was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. 

  • Sinosea Technology PTE Ltd t/a PictoPop

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Meta ad for an AI image-to-video generation app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.

  • Tilray Brands UK Ltd t/a BrewDog

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    Two paid-for Facebook posts for BrewDog were socially irresponsible and encouraged the excessive consumption of alcohol. The ads also portrayed alcohol as capable of changing mood.

  • Glow Up LLC t/a Maxxing

    • Upheld
    • Social media (paid ad)
    • 02 September 2026

    Two paid-for Meta ads for an AI powered app to maximise physical attractiveness misleadingly exaggerated the effectiveness of the product, were irresponsible and included gender stereotypes that were likely to cause harm. 

  • PLK Chicken UK Ltd t/a Popeyes

    • Not upheld
    • Social media (paid ad)
    • 02 September 2026

    An Instagram ad by @onlyscrans and a paid-for Instagram ad for Popeyes didn’t break the rules by featuring an identifiable less healthy food product.