Rulings (58)
  • Dyson Ltd

    • Upheld
    • Television
    • 17 July 2019

    A TV ad for the Dyson Pure Hot + Cool Fan, seen in April 2019, featured a voice-over that stated, "Pollutants can build up indoors. Gases, allergens and particles. So Dyson's purifying fan heaters use sensors to detect them, capturing them inside sealed HEPA and carbon filters to clean the air. Then project 29...

  • Person(s) unknown

    • Upheld
    • Internet (on own site)
    • 17 July 2019

    The website for Mind Body Reset www.mindbodyreset.co.uk, a complementary therapy provider, seen on 11 February 2019. Text on the home page listed the following conditions “ADHD- Fibro - Depression - Stress - Anxiety - PTSD - ME/CFS”. Text on the “FAQ” page stated, “Mental Health problem...

  • Extreme Locks Ltd

    • Upheld
    • Internet (search engine)
    • 10 July 2019

    A paid-for Google ad for Extreme Locks Ltd’s website www.mikejmartin/auto-locksmith, a vehicle locksmith, seen on 31 January 2019, included the text “Local 24 hour emergency locksmiths for all vehicle related security issues”.

  • Friends of the Earth Ltd

    • Not Upheld
    • Internet (on own site)
    • 10 July 2019

    A website for Friends of the Earth, www.foe.co.uk, seen on 11 October 2017 on a page titled “Fracking and the campaign to stop climate change” stated under the heading “Why fight fracking? Climate change Fracking is incompatible with tackling climate change … Water Fracking risks contaminating ...

  • ME Legal and Financial Ltd t/a Mortgage.Claims

    • Upheld in part
    • Television
    • 10 July 2019

    A TV ad for Mortgage.Claims, a mortgage assessment company, shown in December 2018 and January 2019, featured a couple deciding to make a claim to establish whether their mortgage had been mis-sold. The woman said, “Guess what I’ve found out? We could be due tens of thousands of pounds.” The man re...

  • PPB Counterparty Services Ltd t/a Betfair

    • Not Upheld
    • Internet (on own site)
    • 10 July 2019

    A web page titled “Cash Out” featured on the promotions section of the website www.betfair.com, seen in October 2018. Text stated “CASH OUT KEEP YOUR EYE ON THE BALL CASH OUT WHEN THE MOMENT IS RIGHT AND TAKE YOUR PROFITS … HOW IT WORKS 1. Add selections to your betslip as normal. Bets eligi...

  • TalkTalk Telecom Ltd t/a TalkTalk

    • Upheld
    • Internet (on own site)
    • 10 July 2019

    A TV ad, radio ad and the website for TalkTalk, seen and heard on 16 October 2018: a. The TV ad featured a voice-over which stated, “For everyone who wants a reliable connection right throughout the home, TalkTalk Unlimited Fibre now comes with our all new Wi-Fi hub so you won’t get a better Wi-Fi signal...

  • BVG Group

    • Upheld
    • Brochure
    • 03 July 2019

    A brochure for Samuel Windsor, a menswear brand, seen in September 2018, stated on its cover page, “END OF SEASON SALE SAVE UP TO 70%”. The brochure included a number of products that were discounted against “TYPICAL HIGH STREET PRICE”: a. Page 4 included a listing for “THE FAMOUS SAMUE...

  • Little Knights Ltd t/a Little Knights

    • Upheld in part
    • Internet (on own site)
    • 03 July 2019

    A website for Little Knights, a paint retailer, 20 June 2018, was titled “LITTLE KNIGHTS IS SIMPLY THE SAFEST PAINT FOR YOU AND YOUR FAMILY”. A sub-heading on the page stated “ANTI-BACTERIAL”, text underneath stated “Little Knights paint is anti-bacterial - it kills all known bacteria on c...

  • Ogilvie Promotions Ltd

    • Upheld
    • Internet (on own site)
    • 03 July 2019

    A promotion featured on www.millionairemansion.co.uk, seen on various dates in 2018, which offered the opportunity to win a house. Text stated “WIN THIS MILLIONAIRE MANSION FOR £10 Plus 50p Booking Fee Per Transaction… YOUR CHANCE TO WIN! For a chance to win one of the following prizes, simply buy a ...

  • Person(s) unknown t/a www.houser.co.uk

    • Upheld
    • Internet (on own site)
    • 03 July 2019

    The website www.houser.co.uk, a property listing website, seen on 19 January 2019, featured a five-bedroomed, detached house for sale in Romsey, SO51. The listing was headed "Available" and showed various photographs of the interior and exterior of the property. Text which stated "Sale Price: £1,05...

  • Sunspot Tours Ltd t/a Mercury Holidays

    • Upheld
    • National press
    • 03 July 2019

    Two national press ads for Mercury Holidays, which promoted holiday deals, seen in June 2018: a. The first ad featured text which stated “A week 4* Half Board with a 2nd week FREE from £359”. The ad featured a table which showed the “from” prices of different durations between September...

  • GS Phillips t/a Manor Pharmacy

    • Upheld
    • Internet (social networking)
    • 26 June 2019

    A press ad for Manor Pharmacy’s PRO_Longevity service, seen in the Herts Advertiser on 20 September 2018. Bold red text stated “Our service PRO_Longevity will help you lose weight, and reduce your risk of Type 2 diabetes, cancer, heart disease, blood pressure and dementia-diseases we all fear!”. Furth...

  • LadyCare Lifetime Ltd

    • Upheld
    • Internet (on own site)
    • 26 June 2019

    The website www.ladycare-uk.com, seen on 4 January 2019, promoted LadyCare “a novel discreet device, found to reduce menopause symptoms in 71% of cases”. Text on the home page stated, “LADYCARE MENOPAUSE … PROVEN TO REDUCE OR COMPLETELY ELIMINATE MENOPAUSE SYMPTOMS, IN OVER 71% OF WOMEN &hellip...

  • The Hut.com Ltd t/a lookfantastic.com

    • Upheld
    • Internet (on own site)
    • 26 June 2019

    The website for Look Fantastic www.lookfantastic.com, a beauty products retailer, seen on 18 February 2019, featured two listings: a. A listing for ELEMIS Pro-Collagen Rose Cleansing Balm featured a red box with text that stated "Free Elemis Reviving Kit". Underneath was an image of the kit and text that r...

  • Vir Health Ltd t/a Numan

    • Upheld
    • Transport
    • 26 June 2019

    An ad for Numan, a website providing treatment for men’s health issues, seen on the side of a bus in March 2019, stated "Does cycling affect you in the bedroom?". Further text stated "Numan" and smaller text underneath stated "#bookoferections".

  • Win a Mega Home Ltd

    • Upheld
    • Internet (social networking)
    • 19 June 2019

    A tweet posted on 30 December 2018 and two radio ads heard in December 2018, promoted a raffle competition to win a house. a. The tweet, posted by Win A Mega Home, stated, "You have until tomorrow to buy a ticket to win this house!" b. The first radio ad stated: "Dear Santa, I've been terribly ...

  • Smiles Powder UK Ltd

    • Upheld
    • Internet (on own site)
    • 29 May 2019

    A website, www.getsmirk.com, for a teeth whitening product, Smirk, seen on 10 July 2018, included towards the bottom of the home page the heading “Results, the first time” and a before and after illustration of teeth. On the “Before” image the teeth were yellow and on the “After” image the teeth were white. Accompanyin...

  • iSpyEyes 1964262

    • Upheld
    • Internet (social networking)
    • 29 May 2019

    Several posts appearing on the Instagram page of Marnie Simpson, a reality television personality, seen in September and October 2018: a. The first post stated, “The hottest fires burn blue, and her eyes are no different … Lenses | my range @ispyeyes …”. b. Another post stated, “Om...

  • Ziffit Ltd

    • Not Upheld
    • Television
    • 22 May 2019

    A TV ad for Ziffit.com, an online selling service, seen on 8 February 2019 opened with an animation of a man and woman surrounded by books. The voice-over stated, “How can you quickly turn books into money? Ziffit.com pays for all kinds of books as well as CDs, DVDs and games, simply use our app to zap the barcod...

Informally resolved (61)
  • British Telecommunications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • Flipper Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Grylls Adams Estate Agents

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Kettle Foods Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Packaging
    Topic: Promotions and competitions

  • L'Oréal (UK) Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Royal Panda Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gambling

  • SCA Investments Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements

  • TalkTalk Telecom Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: E-mail
    Topic: Promotions and competitions, Pricing and charges

  • Tapi Carpets & Floors Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Point of sale
    Topic: Promotions and competitions, Pricing and charges

  • The Back Doctor

    • 10 July 2019
    • Number of complaints: 1

    Media: Circular
    Topic: Health conditions

  • Toyota (GB) plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • Warners Group Publications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking)
    Topic: Claims, endorsements and testimonials

  • Waterman Corporate Enterprises Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (e-tailing)
    Topic: Beauty products, grooming and hygiene

  • www.axparis.co.uk Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • ADIDAS (UK) Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Absolute-Collagen Ltd

    • 26 June 2019
    • Number of complaints: 2

    Media: Internet (on own site)
    Topic: Health conditions

  • Arkworld UK Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Claims, endorsements and testimonials, Animals and farming

  • BRITISH TELECOMMUNICATIONS PLC

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Computers, phones and telecoms, Pricing and charges

  • Boots UK Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (sales promotion)
    Topic: Promotions and competitions, Pricing and charges