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infirst Ltd t/a Flarin
A TV ad misleadingly implied that Flarin was better for treating joint pain than other ibuprofen products.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.
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Vytaliving Ltd
A press ad for nutritional tablets claimed a food could treat, prevent or cure human disease, featured claims that were not authorised on the GB NHC Register, and made misleading claims around savings.
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Worldwide Trademarks sro t/a Worldwide Trademarks
A direct mailing was not obviously identifiable as an ad, and misleadingly had the appearance of an invoice.
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OneCompress
Two paid-for Facebook ads for bamboo gloves and socks made medical claims for unlicensed products.
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Vir Health Ltd t/a Numan
A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code.
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GMRD Apps Ltd t/a Impulse Brain Training
A paid-for Facebook ad for a puzzle game app made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for ADHD.
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Happyo
A paid-for Facebook ad for a behaviour programme aimed at those with ADHD made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for a condition where medical supervision should be sought.
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Lynne McTaggart
Two marketing emails and a website made misleading claims about alternative medicine treating medical conditions, and discouraged people seeking essential treatment for conditions for which medical supervision should be sought.
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Medi Supplies Ltd
A website made two pricing claims that were misleading and could not be substantiated.
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GIRLvsCANCER
An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.
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Erdem Clinic
Four posts on Millie Bracewell’s TikTok account were not obviously identifiable as ads, trivialised the decision to undergo cosmetic surgery and were directed at under-18s through the context they appeared in.
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Get A Drip Ltd
The Get A Drip website www.getadrip.co.uk, seen 7 February 2019, listed the intravenous (IV) drip services it offered on a page headed “Our Menu”: “Bolt-Ons”; “Basic Hydration”; “MultiVit Drip”; “Energy Drip”; “Immunity Drip”; Detox Drip”; &l...
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REVIV UK Ltd t/a REVIV
The website for REVIV UK, www.revivme.com/london, seen 1 April 2019, stated on the main page for its London clinic “REVIV IV infusion therapies deliver hydration, vitamins, and antioxidants helping to optimise vital hydration balance and maximise your wellness & efficiency. Whether looking to boost your immun...
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Golden Tanning Salon Ltd t/a Golden Tanning Salon
A TikTok post linked health claims to using a tanning bed, which was misleading, irresponsible and inappropriately targeted.
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Person(s) unknown
A TikTok post misleadingly and irresponsibly linked health claims to using a tanning bed, discouraged seeking essential treatment for conditions where medical supervision should be sought, and was inappropriately targeted.
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South African Foods Ltd t/a Candy Store 4 You
A TikTok post on Saira Hayati’s account for sea salt made health and nutrition claims that were in breach of the rules and claimed to prevent, treat or cure human disease, which broke the rules.
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ACME Vape Ltd
Two TikTok posts on the IVG TikTok account promoted unlicensed, nicotine-containing e-cigarettes
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Cloud City Vapez UK Ltd
A TikTok post on Harleigh Perez’s account promoted unlicensed, nicotine-containing e-cigarettes.
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Kollo Health Ltd
A paid-for Facebook ad for liquid collagen claimed it could reduce wrinkles and cause thicker hair, which could not be substantiated, and made specific health claims which had not been authorised on the GB Register.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (79)