Rulings (27)
  • Allay Claims Ltd t/a CheckMyPaydayLoan.com

    • Upheld
    • Radio
    • 07 February 2018

    A radio ad for a claims management company, CheckMyPaydayLoan.com, broadcast on 20 September 2017. The ad featured a voice-over that stated, "Ever had a time in your life where you've been forced to rely on payday loans and then struggled to make the repayments? You could be entitled to compensation. At Check My P...

  • Poundland Ltd

    • Upheld
    • Internet (social networking)
    • 07 February 2018

    A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption stated, “Oh Elf...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a dark room....

  • Thomas Tunnock Ltd

    • Upheld
    • Poster
    • 07 February 2018

    A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image stat...

  • Bluecrest Health Screening Ltd

    • Upheld
    • Direct mail
    • 31 January 2018

    A direct mailing advertising a health screening service, received in June 2017, stated “You are probably very well looked after by your NHS GP when you are ill, but you may also appreciate that many serious health conditions don’t show any warning signs. Around 80% of Strokes are caused by a blockage. That's why a card...

  • Fernard Ltd t/a banaway.co.uk

    • Upheld
    • Radio
    • 31 January 2018

    A radio ad for banaway.co.uk, a claims management company, heard on 11 October 2017, featured dialogue between an authoritative figure and a driver: “The accused was driving recklessly”; “I’m usually a pretty careful driver”; “Turns out he had previous”; “I do a lot of miles. I picked up nine points for speeding. 51 in...

  • Shaun Smith

    • Upheld
    • Internet (on own site)
    • 31 January 2018

    A website, www.18kaweek.com , promoting an internet marketing earnings scheme, seen on 2 November 2017, stated “How To Earn $2,571 + A Day…This Internet Millionaire Wants To “Give You His Money Making Website (The SAME Website That Has Made Him A Millionaire For FREE!”…Just To Prove That His Online Money-Making System ...

  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerky m...

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you ca...

  • Diageo Great Britain Ltd

    • Upheld
    • Internet (social networking)
    • 03 January 2018

    A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Captain...

  • Ramsdens Financial Ltd

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Ramsdens, a company which offered currency exchange services, seen on 21 June 2017. The voice-over stated, “At Ramsdens … you can change your pounds into Euros … Ramsdens guarantee to give you a great rate for all your travel money … Online or instore. But always at our hot curren...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Trans...

  • ACAI Marketing Ltd

    • Upheld
    • Leaflet
    • 20 December 2017

    Two direct mailings for a marketing company, ACAI Marketing Ltd:1. The first mailing, received on 14 March 2017, featured text in large font at the top of the mailing that said "FINAL NOTICE". Text in a smaller font below stated "DEAR [recipient's name] An Unclaimed Reward is being held for you at our ma...

  • All-Dolled-Up

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 20 December 2017

    Two Instagram posts and a website for All Dolled Up, a cosmetic surgery company, seen in August 2017:a. A post on all.dolled.up.surgery’s Instagram page included an image with text stating, “£1000 DISCOUNT + extra massage treatments ON GROUP BOOKINGS FOR SEPTEMBER 2017 ONLY YOU PLUS THREE FRIENDS Terms and Conditions A...

  • Car Cash Point Ltd

    • Upheld
    • Internet (on own site)
    • 20 December 2017

    A web page on a website, www.carcashpoint.co.uk for Car Cash Point Ltd, seen on 1 June 2017, titled “Reviews” which featured a testimonial from Miss T Will, London and was headed “The Truth about Varoomas’ extortionate fees and charges”. The testimonial went on to state, “I wanted to write a review about the simply out...

  • Elevate Credit International Ltd t/a Sunny Loans

    • Not Upheld
    • Transport
    • 20 December 2017

    A poster for Sunny, seen on the London Underground network on 6 September 2017, featured an image of a man sitting in a deck chair wearing sunglasses and flip flops. Text stated “That’s life support … When you need some emergency cash, stress not”. Smaller text in the corner of the poster stated “Representative 750% AP...

  • Grey Haze Online Ltd

    • Upheld
    • Internet (on own site)
    • 20 December 2017

    An online banner ad for the e-cigarette and e-liquid manufacturer Grey Haze, seen on 2 June 2017, on the e-cigarette forum www.planetofthevapes.co.uk, stated "10% OFF EVERYTHING! POTV10 USE AT CHECKOUT. WWW.GREYHAZE.CO.UK". The ad provided a link to another page on planetofthevapes.co.uk which contained a lin...

  • Supergroup Internet Ltd t/a Superdry

    • Upheld
    • Internet (social networking)
    • 20 December 2017

    A Facebook post for Superdry, dated 28 October 2017, included text which stated, “This is the jacket that gives you a different view ft. Nightscape”. The post included a short video of the free runner Nightscape, also known as Harry Gallagher, walking outdoors, along a high-up exposed steel support beam at night, high...

  • Woburn Enterprises Ltd t/a Woburn Safari Park

    • Not Upheld
    • Television
    • 13 December 2017

    A TV ad for Woburn Safari Park was seen on 25 August 2017. The ad began with a scene showing a car driving into Woburn Safari Park. The ad then depicted a young boy and a young girl looking out of the window from the backseats of a car. The ad then showed shots of different animals found in the safari park and also the...

  • Hidden Hearing Ltd

    • Not Upheld
    • National press
    • 29 November 2017

    A press ad for hearing aid company Hidden Hearing, seen on 1 July 2017, stated in a newspaper-style headline along the top of the ad “Hearing loss linked to dementia”. Text below stated “Shocking research in France has revealed that hearing loss is linked to dementia. A 25 year study has identified that as you age and ...

Informally resolved (21)
  • 32Red Ltd t/a 32Red

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies, Gambling

  • Hijos de Rivera S.A.U t/a Estrella Galicia

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • QMetric Group Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Direct mail
    Topic: Financial products and services

  • Guardian Recovery Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Financial products and services

  • Marks and Spencer plc

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Clothing, shoes and jewellery

  • nakedwines.com Ltd t/a Naked Wines

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Alcohol

  • Mills Medical Services Ltd t/a Moorgate Aesthetics

    • 24 January 2018
    • Number of complaints: 1

    Media: Poster
    Topic: Health conditions

  • Care International UK t/a Care

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Charity, education and Third sector

  • TSB Bank plc

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Financial products and services

  • Tesco Stores Ltd

    • 17 January 2018
    • Number of complaints: 3

    Media: Internet (social networking)
    Topic: Financial products and services

  • Student Money Saver Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Sports, leisure and hobbies, Financial products and services

  • Holisticare Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Children and the vulnerable

  • Jack Wolfskin Retail GmbH

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

  • Success Resources UK Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Financial products and services

  • Financial Conduct Authority

    • 20 December 2017
    • Number of complaints: 44

    Media: Television
    Topic: Legal and regulation, Financial products and services

  • Lily's Kitchen Ltd

    • 20 December 2017
    • Number of complaints: 2

    Media: National press
    Topic: Food, drink and supplements

  • Vitality Corporate Services Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Financial products and services

  • YouTube LLC

    • 20 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Alcohol

  • Fentham Group Ltd t/a Remove A Tenant

    • 06 December 2017
    • Number of complaints: 4

    Media: Internet (social networking)
    Topic: Promotions and competitions, Financial products and services

  • ShieldPay Ltd t/a ShieldPay

    • 29 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Financial products and services

Database cases (3)
  • WorldPay (UK) Ltd

    • 20 December 2017
  • New Wave Capital Ltd t/a Capital on Tap

    • 06 December 2017
  • Capital One Bank (Europe) plc

    • 15 November 2017