24 November 2020 | 09.30 - 11.30
In 2011, the ASA's remit was extended to cover marketing claims on company websites and in other third party space under their control, such as social media. In 2017, internet ads overtook TV ads as the most complained about medium for the first time.
With digital ads being an integral part of marketing campaigns these days, it’s important to know the Ad Rules and how these apply to online, be that advertisements on paid-for (sponsored) searches, social media, marketing emails, companies’ own websites and in other non-paid for space that they control. Our experts will talk you through the relevant rules of the UK Code of Non-broadcast Advertising, Direct & Promotional Marketing (CAP Code) and answer your questions about how to be compliant.
This seminar will provide you with two CPD hours.