Misleading advertising: Smoking-Help breaks the UK Ad Rules by making claims their “high-tech solution” and treatments using “phase kHz-signals” have the effect of treating smoking addiction on the website smoking-help.co.uk.
To date, neither the ASA nor CAP have been provided with sufficiently robust clinical evidence that advanced treatments devices which are “high-tech solution” or treatments using “phase kHz-signals” have the effect of treating smoking addiction. Nor have they been provided with sufficient information that the device is certified with a notified body within the EU and as such, does not hold the requisite certification.
Several claims were made on the website smoking-help.co.uk stating that “The treatment method is very different to the usual talking therapies and is clearly the most successful method to help stop smoking. As there is no margin for error in our treatment processes we can guarantee every client will receive the exact same treatment program (tailored to their brand) therefore our results consistently out perform any other therapy or stop smoking products. Our treatment helps to stop the craving or desire to smoke so you find it much easier to stop and break the habit.”
The CAP Compliance team instructed smoking-help.co.uk to amend their website to comply with the Code. As smoking-help.co.uk didn’t respond we took the decision on 6 November 2019 to place them on this section of the ASA website. These details will remain in place until such a time as smoking-help.co.uk has amended the smoking-help.co.uk website to ensure compliance with the CAP Code.