Misleading Advertising: Houser breaches the UK advertising rules for showing listings on the houser.co.uk website for properties no longer on the market.
The houser.co.uk website is a property platform with “Thousands of Rentals and Sales Property Listings Available from Across the UK”.
In 2017 the ASA investigated a listing for a detached house in Station Mews, Wragby, Market Rasen, Lincolnshire, which the complainant challenged was misleading because the property had been removed from the market two years prior.
Houser did not respond to the ASA’s enquiries and the ASA considered that consumers would have understood from the ad that the property was still on the market, as it was still on the website. They understood that it was, in fact, not and had not been for two years. In the absence of evidence to show that the property was still on the market, the ASA concluded the ad was misleading.
The CAP Compliance team contacted Houser to seek compliance with the ruling but, in the absence of a response, took the decision on 7 August 2017 to place their company details on this section of the ASA website. These details shall remain in place until such time as Houser has removed or appropriately amended the claims on houser.co.uk to ensure compliance with the CAP Code.