Background

Misleading Advertising: Cross Ocean Electronic Co Ltd breaks UK advertising rules for misleadingly implying that the website ibatterys.co.uk is based in the UK and for not making clear that products bought on the site are dispatched from overseas.

The ASA investigated the ibatterys.co.uk website on the basis that the complainant understood that the advertiser was based overseas. Cross Ocean Electronic Co Ltd t/a ibatterys.co.uk did not respond to the ASA’s enquiries and the ASA ruled against the advertiser on 22 August 2018.

Due to a further complaint received in April 2021, the CAP Compliance team contacted Cross Ocean Electronic Co Ltd but, in the absence of a response, took the decision on 6 May 2021 to place their company details on this section of the ASA website. These details shall remain in place until such time as Ocean Electronic Co Ltd has removed or appropriately amended the claims on ibatterys.co.uk to ensure compliance with the CAP Code.
 

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