Background

Misleading Advertising: Elite Phones and Computers Ltd breaks the UK advertising rules for making misleading claims on the www.ukmotorolaphonerepairs.co.uk website.

The ASA investigated the “At our Motorola repair centre” and “We use only high quality genuine repair parts” claims.

In the absence of a response, the ASA considered that consumers would understand the claim “At our Motorola repair centre” to mean that Elite Phones and Computers Ltd were affiliated with Motorola as an official repair centre for Motorola products. The ASA also considered the claim “we only use high quality genuine repair parts” would be interpreted by consumers to mean that the advertiser would always use genuine manufacturers’ parts when repairing Motorola mobile phones and computers. In the absence of evidence that this was the case, the ASA concluded that the claims were misleading and breached the Code.

The CAP Compliance team contacted Elite Phones and Computers Ltd but, in the absence of a response, took the decision on 30 August 2019 to place their company details on this section of the ASA website. These details shall remain in place until such time as Elite Phones and Computers Ltd has removed or appropriately amended the www.ukmotorolaphonerepairs.co.uk website to ensure compliance with the CAP Code.


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