Background

Misleading Advertising:  Gerad Kite Clinic breaks the UK advertising rules for unproven claims about acupuncture’s effect on fertility on the website geradkite.com.

A number of unsubstantiated efficacy claims appear under a tab entitled “Fertility”, including:

“we practise acupuncture that can both significantly increase and boost your fertility”

"we have a proven track record, working with thousands of couples over the past 20 years and helping them to achieve successful pregnancies”

CAP and the ASA are yet to see robust clinical evidence to support claims that acupuncture can treat serious medical conditions such as infertility. Despite repeated requests from the CAP Compliance team to remove problematic content, the website geradkite.com continues to feature efficacy claims for accupuncture in breach of the CAP Code. 

Because of this continued non-compliance, the CAP Compliance team took the decision to place Gerad Kite Clinic on this section of the ASA website on 7 April 2016. These details shall remain in place until such time as Gerad Kite Clinic has removed or appropriately amended the claims on its website to ensure compliance with the CAP Code.


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