Background

Misleading Advertising: Learning Group Ltd t/a Montessori Tutors breaks the UK advertising rules for making misleading earnings claims for tutors who complete Montessori training on the montessoritutors.co.uk website.

The ASA investigated claims on the montessoritutors.co.uk/online-tutor-job/ webpage which stated “Train to be a Montessori tutor & earn up to £55 per hour” and “earn between £15 - £120 per hour”. Learning Group Ltd t/a Montessori Tutors did not respond to the ASA’s enquiries.

The ASA considered that consumers would expect that the earnings figures stated would be representative of achievable earnings if consumers completed the training offered via montessoritutors.co.uk and advertised their services on the website. In the absence of evidence to substantiate the stated earnings figures for tutors who had trained with and offered their services through Montessori Tutors, the ASA concluded that the earnings claims were misleading.

The CAP Compliance team contacted Learning Group Ltd t/a Montessori Tutors and, in the absence of a response, took the decision on 11 November 2021 to place their company details on this section of the ASA website. These details shall remain in place until such time as Learning Group Ltd t/a Montessori Tutors has appropriately amended the montessoritutors.co.uk website to ensure compliance with the CAP Code.

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