Background

Misleading Advertising: Milton Property Maintenance breaks the UK ad rules for making unsubstantiated and misleading claims that “all work is guaranteed” in their regional press ads.

The ASA investigated whether the claim that “all work is guaranteed” in regional press ads was misleading, because Milton Property Maintenance could not provide evidence to substantiate that claim.

Because Milton Property Maintenance could not provide adequate evidence to substantiate those claims, the ASA considered the claims to be misleading.

Despite repeated requests from the CAP Compliance team to amend its advertising, Milton Property Maintenance continues to make this misleading claim in its regional press ads.

Due to Milton Property Maintenance’s continued non-compliance and disregard for the CAP Code, the Compliance team to the decision to place its company details on this section of the ASA website on 11 October 2018. These details shall remain in place until Milton Property Maintenance has removed the misleading claim from its regional press ads to ensure compliance with the CAP Code.

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