Background

Misleading Advertising: N & R Gordon Ltd breaks UK advertising rules for making misleading efficacy claims for an acupressure armband for the treatment of hay fever.

Claims www.gordonsdirect.com include “Hay-Band Hay Fever Relief Band is a drug-free way of getting relief from hay fever and allergic rhinitis”. Neither the ASA nor CAP has seen evidence to support such efficacy claims for acupressure devices such as this.

Due to a complaint made to the ASA, and because N & R Gordon Ltd did not respond when contacted, the CAP Compliance team took the decision on 13 July 2021 to place their company details on this section of the ASA website. These details shall remain in place until such time as N & R Gordon Ltd has removed or appropriately amended the claims on the www.gordonsdirect.com website to ensure compliance with the CAP Code.


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