Misleading advertising: Person(s) unknown t/a Ecofundingplan.co.uk and Ecofundingplan.com breaks the UK Ad Rules by making claims on the websites ecofundingplan.com and ecofundingplan.co.uk
The ASA investigated whether ads on the websites Ecofundingplan.co.uk and Ecofundingplan.com misleadingly implied that grants and funding were available to help consumers purchase windows.
Several claims were made including “Over One Hundred Million pounds of funding is available for homeowners to upgrade their windows” and “Find out today if you qualify for free window funding today”.
The ASA concluded that consumers would understand the above claims to mean that significant funds were available and set aside for consumers. No information was supplied to show where the funds were held, who controlled this or how the funds were allocated.
In light of this, the ASA found the claims made by Ecofundingplan.co.uk and Ecofundingplan.com were misleading, as their claims that “over one hundred million pounds of funding” was available hadn’t been substantiated.
We also noted that Ecofundingplan.co.uk was no longer live, however the Ecofundingplan.com website was continuing to make misleading claims. Since placing the advertiser on this section of the ASA website they have continued to breach the ruling by amending their website to a different name which is now - windowscrappagefunding.co.uk. They have also set up a Twitter page stating they have "Millions of pounds of funding" twitter.com/windowsfund. Despite our continuous attempts to contact the advertiser via, phone, email and post (also receiving evidence that our letters had been signed for by a Mr McKechnie) the advertiser continues to show an apparent disregard for the Code.
Due to the continued non-compliance and disregard for the CAP Code, the CAP Compliance team took the decision to update this section of the ASA website on 11 March 2019. These details shall remain in place until Ecofundingplan.com now windowscrappagefunding.co.uk has amended their advertising to ensure compliance with the CAP Code.