Misleading advertising: Person(s) unknown t/a breaks the UK Ad Rules for listing a number of offers and discounts on its website which do not appear to exist.

One page entitled “Joseph Parr Discount Code” listed a number of offers and discounts such as “5% off” for Joseph Parr. However, Joseph Parr (Middlesbrough) Ltd confirmed that they did not actually offer the deals as listed on

The ASA investigation noted that there was no registered legal entity behind the website and the registrant of the website had used a domain privacy service to set up the website, which concealed their identity. The ASA was concerned by’s lack of response and apparent disregard for the Code. In light of this, the ASA concluded that the ad was misleading.

Following the ruling the matter was referred to the Compliance team; despite repeated requests from the CAP Compliance team to amend its advertising, Person(s) unknown t/a  has not responded, and continues to make misleading claims on its website.

Due to Person(s) unknown t/a’s continued non-compliance and disregard for the CAP Code, the CAP Compliance team took the decision to place its company details on this section of the ASA website on 14 February 2019. These details shall remain in place until Person(s) unknown t/a has removed the misleading claims from its website to ensure compliance with the CAP Code.

View ruling

More on