Background

Misleading Advertising: Green Deal Funding Group breaks the UK ad rules for making unsubstantiated and misleading claims on the greendealfunding.net website.

The ASA investigated whether  the claims “limited funding available”, “we’re offering you a much better deal” and “we are the UK’s number one green deal funding provider” on the greendealfunding.net website were misleading, because Green Deal Funding Group could not provide evidence to substantiate those claims.

Because Green Deal Funding Group could not provide adequate evidence to substantiate those claims, the ASA considered the claims to be misleading.

Despite repeated requests from the CAP Compliance team to amend its advertising, Green Deal Funding Group continues to make misleading claims on its greendealfunding.net website.

Due to Green Deal Funding Group’s continued non-compliance and disregard for the CAP Code, the Compliance team to the decision to place its company details on this section of the ASA website on 6 July 2018. These details shall remain in place until Green Deal Funding Group has removed the misleading claims from the greendealfunding.net website to ensure compliance with the CAP Code.

 

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