Problem food advertising: Prostate Systems Ltd breaks the UK Ad Rules by making unauthorised health claims for Prosta-Urol supplement capsules on the website

After reviewing the Prostate Systems Ltd website, this entry has been reissued on 6 May 2021 as it continues to make claims that break the rules

Section 15 of the CAP Code states that only  health claims listed as “authorised” on the GB/EU Register of Nutrition and Health claims are permitted in marketing communications. In order to comply, an advertiser needs to show that the health claims for each of their advertised products are listed as authorised on the GB/EU Register and that the authorised claims relate to the relevant ingredient in the product. 

Several health claims were made for the Prosta-Urol supplement on the website including "improves urinary function" and "preserves prostate function". The ingredients within the product are not listed on the GB/EU Register as authorised for the claimed effects, and as such, amount to unauthorised health claims. 

Because of Prostate Systems Ltd's continued non-compliance, we took the decision on 6 May 2021, to reissue its company details on this section of the ASA website. These details shall remain in place until the claims outlined above are removed from its website,

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