Problem food advertising: Prostate Systems Ltd breaks the UK Ad Rules by making unauthorised health claims for Prosta-Urol supplement capsules on the website

Several health claims were made for the Prosta-Urol supplement on the website including "Improved urinary function" and "Prostate function preserved". These were problematic as these were health claims unauthorised on the EU register. Any health claim for a food should only be made if the claim for the particular ingredient meets the terms of use and is authorised and listed on the EU Register of nutrition and health claims.  

The CAP Compliance team instructed to amend their website to comply with the Code. As didn’t respond we took the decision on 7 August 2019 to place them on this section of the ASA website. These details will remain in place until such a time as Prostate Systems Ltd has amended the website to ensure compliance with the CAP Code.

More on